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The Oaklandside Target Audience

User Segments

Age: 58

Gender: Female

Occupation: Retired Educator

Education: Master's Degree, Education

Age: 45

Gender: Male

Occupation: Non-profit Director

Education: Doctorate Degree, Urban Planning

Age: 38

Gender: Female

Occupation: Community Organizer

Education: Bachelor's Degree, Sociology

Eleanor Vance

Eleanor Vance

Age: 58
Gender: Female
Occupation: Retired Educator
Education: Master's Degree, Education
Industry: Education
Channels: FacebookLinkedInYouTube

Goals

  • To stay informed about local school board decisions and their impact on Oakland's youth
  • To actively participate in community dialogues and initiatives that promote social equity
  • To find opportunities to volunteer her time and expertise to local non-profit organizations focused on education or civic engagement.

Pain Points

  • Difficulty finding comprehensive, unbiased information about local political candidates
  • Feeling disconnected from younger generations' perspectives on local issues
  • Limited accessibility to community events due to personal mobility challenges or inconvenient timing.

The Oaklandside Geographic Distribution

The Oaklandside's audience is overwhelmingly concentrated in the US, specifically Oakland, with negligible international reach. Other countries show minimal engagement.

Top Countries

United States flag

United States

99.5%
Canada flag

Canada

0.1%
United Kingdom flag

United Kingdom

0.1%
Australia flag

Australia

0.1%
Germany flag

Germany

0.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily live in 2-4 person households, indicating families or couples, and have medium to high income levels, supporting their civic engagement.

Employment Status

Income Distribution

Education Level

The Oaklandside Behavior Analysis

Behavior Profile

Civic-minded
Community Engagement
Local Journalism
In-depth Reporting
Online News Consumption
Newsletter Subscriptions
Social Media Engagement
Financial Support (Donations)
Issue-driven (Housing, Equity, Public Safety)
Tech-savvy
Events Participation
Foodie (Nosh)
Community Voices Amplification
Investigative Journalism
Information Seeking
Device Usage (Desktop, Mobile)
Story Submissions
Feedback Provision

Device Breakdown

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