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Executive Summary

Industries

Sports & EntertainmentNon-ProfitCommunity Development

Major Markets

United States flagUnited States
Canada flagCanada
Mexico flagMexico

Orange Bowl Top Products

Orange Bowl Family Fun Fit Day
AvMed Orange Bowl Beach Run 5K/10K
AutoNation Orange Bowl Basketball Classic

Brand Positioning

The Orange Bowl is positioned as a premier college football event and a leading non-profit deeply committed to South Florida's community through year-round youth sports and education initiatives.

Customer Sentiments

Customer sentiment is likely positive due to the dual appeal of high-stakes sports entertainment and significant community engagement. The organization's long-standing philanthropic efforts and diverse event offerings resonate with various audience segments.

Orange Bowl Key Value Propositions

The Orange Bowl offers premier college football experiences combined with a strong commitment to community development through youth sports and education. It provides unique value by merging high-profile entertainment with significant philanthropic impact.

Premier College Football
Community Engagement
Youth Sports & Education
Corporate Hospitality

Orange Bowl SWOT Analysis

Strengths

Hosts a prestigious College Football Playoff game.

Strong year-round community engagement initiatives.

Significant corporate sponsorships and partnerships.

Weaknesses

Reliance on college football for primary visibility.

Limited direct subscription revenue streams.

Potential for high event costs impacting profitability.

Opportunities

Expand regional event offerings and participation.

Increase digital engagement and merchandise sales.

Leverage 'Orange Bowl Cares' for further funding.

Threats

Competition from other major bowl games and events.

Economic downturn affecting ticket and sponsorship sales.

Changing trends in sports viewership and attendance.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Orange Bowl Target Audience

View Details

Geographic Insights

Primarily focused on the South Florida region, with a national reach for its flagship college football game and limited international appeal, primarily within North America.

Top Countries

United States flag

United States

98% market share

Canada flag

Canada

0.5% market share

Mexico flag

Mexico

0.3% market share

United Kingdom flag

United Kingdom

0.2% market share

Germany flag

Germany

0.1% market share

Orange Bowl Audience Segments

Avid College Football Fan & Traveler

25-65 years

Male • Female

United States

Local Family & Community Supporter

28-55 years

Male • Female

Miami-Dade County • Broward County • Palm Beach County • South Florida

Corporate Hospitality & Sponsorship Seeker

30-60 years

Male • Female

United States

Youth Athlete & Education Participant

14-24 years

Male • Female

South Florida

Local Community Event Attender & Supporter

45-70 years

Male • Female

South Florida • United States

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor Orange Bowl

Personalized User Onboarding

Tailor the onboarding experience to different user segments based on their interests and engagement with the Orange Bowl events and initiatives. This will improve user activation, drive deeper engagement with the organization's offerings, and foster a stronger connection with the community.

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Dedicated User Community

Create a dedicated online community platform where fans, participants, and stakeholders can connect, share experiences, and engage with the Orange Bowl brand. This will foster brand loyalty, increase user engagement, and provide valuable insights for future events and initiatives.

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Charitable Sales Contribution

Allocate a portion of ticket sales or merchandise revenue to specific 'Orange Bowl Cares' initiatives, promoting social responsibility and attracting socially conscious consumers. This will enhance brand image, increase sales, and further support the Orange Bowl's community development efforts.

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