PCI Security Standards Council : Market and Competitor Analysis

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The PCI Security Standards Council (PCI SSC) is a global organization that develops and promotes security standards for the payment card industry. They offer a range of resources, including training programs, certifications, and assessor programs, to help organizations implement and maintain secure payment processing practices. The goal is to protect cardholder data and prevent fraud.

Company : PCI Security Standards Council

Industry : Payment SecurityCybersecurityData Security

Major Markets

United States

China

United Kingdom

Key Competitors

National Institute of Standards and Technology (NIST)

International Organization for Standardization (ISO)

Payment Card Industry Data Security Standard (PCI DSS)

PCI Security Standards Council Key Value propositions

Data Security

Compliance

Risk Management

Payment Industry

PCI Security Standards Council Latest news

PCI Security Standards Council – Protect Payment Data with ...

A global forum that brings together payments industry stakeholders to develop and drive adoption of data security standards and resources for safe payments.

Summary of Changes from PCI DSS Version 3.2.1 to 4.0

Examples include new or modified requirements or testing procedures, or the removal of a requirement. Clarification or guidance. Updates to wording, explanation ...

PCI DSS v3.2.1 Quick Reference Guide

For more information about the PCI SSC and the standards we manage, please visit www.pcisecuritystandards.org. The intent of this document is to provide ...

Beware of Online Skimming Threats During the COVID-19 Crisis

May 4, 2020 ... View the latest news, announcements, and resources from PCI SSC. ... To stay up to date on the most important news for business, the latest ...

PCI Security Standards Council SWOT Analysis

Strengths

Globally recognized standardStrong industry supportComprehensive resources and training

Weaknesses

Compliance can be complex and costlyStandards can lag behind evolving threatsReliance on self-assessment for some merchants

Opportunities

Expand into new markets and sectorsDevelop more agile and flexible standardsOffer more tailored support for small businesses

Threats

Emerging technologies and payment methodsIncreasingly sophisticated cyberattacksLack of consistent enforcement of standards

Top Marketing Strategies for PCI Security Standards Council

Content Marketing and Thought Leadership

Create valuable and informative content such as blog posts, white papers, and webinars focusing on PCI compliance, security best practices, and emerging threats. This will establish the PCI SSC as a trusted source of information and attract a larger audience of security professionals.

Partner Programs and Collaborations

Develop strategic partnerships with technology vendors, payment processors, and industry associations to expand reach and promote PCI SSC resources. This will provide access to a wider network and increase visibility within the payment card industry.

Community Building and Engagement

Foster a strong online community through social media, forums, and events where security professionals can connect, share knowledge, and learn from each other. This will build a sense of belonging and encourage active participation, creating a valuable resource for the industry.

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PCI Security Standards Council User Persona

Name:

John Smith

Age :

45

Gender :

Male

Occupation :

Chief Information Security Officer (CISO)

Industry :

Financial Services

Education :

Master's Degree, Cybersecurity

Preferred platforms

GOALS

Ensure the secure processing of cardholder data within his organization to maintain customer trust and avoid costly data breaches
Implement robust security controls and protocols that align with PCI DSS requirements and industry best practices
Stay informed about emerging threats and vulnerabilities in the payment card industry to proactively mitigate risks

Frustrations

Keeping up with the ever-changing threat landscape and evolving compliance requirements
Managing relationships with multiple vendors and ensuring their security practices align with PCI DSS standards
Educating and training employees on secure data handling practices to minimize human error and potential security breaches

Name:

Alice Johnson

Age :

32

Gender :

Female

Occupation :

IT Manager

Industry :

E-commerce

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

Maintain a strong security posture for her company's online payment processing system to protect sensitive customer data
Streamline compliance efforts to minimize disruptions to business operations while adhering to PCI DSS requirements
Implement cost-effective security solutions that meet the specific needs of her growing e-commerce business

Frustrations

Dealing with the complexities of PCI DSS compliance and the associated paperwork and documentation
Finding and implementing affordable security tools and technologies that meet the specific needs of her business
Balancing the need for strong security measures with the need to provide a seamless and user-friendly customer experience

Name:

David Lee

Age :

50

Gender :

Male

Occupation :

Chief Technology Officer (CTO)

Industry :

Retail

Education :

Master's Degree, Information Technology

Preferred platforms

GOALS

Develop a comprehensive cybersecurity strategy that addresses the unique risks faced by his company's brick-and-mortar and online retail operations
Ensure the secure handling of payment card data at all points of sale, both physical and digital
Foster a culture of security awareness among employees to minimize the risk of data breaches and maintain customer trust

Frustrations

Managing the complexity of securing a hybrid retail environment with both physical and digital sales channels
Staying ahead of sophisticated cybercriminals who constantly target retailers with point-of-sale malware and other attacks
Balancing the need for strong security measures with the need to provide a frictionless and convenient shopping experience for customers

PCI Security Standards Council Geographic and Demographic Insights

Geographic Insights: The US and China are the largest markets, reflecting their dominance in the global payments industry. The UK, Japan, and India also represent significant markets.

Top Countries

United States
25%
China
15%
United Kingdom
10%
Japan
8%
India
7%

Demographic Insights: Target users are predominantly male (65%) and aged between 35-54 (55%), reflecting leadership roles in IT security and finance.

Age Distribution

Gender Distribution

PCI Security Standards Council Socio-economic Profile

Household and Income Insights: The target audience is primarily in households of 2-4 people with medium to high income levels, indicative of professionals in established careers.

Educational and Employment Insights: The majority of target users are employed full-time with a university or college degree, highlighting the need for specialized knowledge in this field.

Households Size

Income Distribution

Education Level

Employment Status

PCI Security Standards Council Behavioral Insights

Interest-Based Insights: Target users are interested in cybersecurity, data privacy, risk management, compliance, technology, finance, and business aspects of payment security.

Technology and Social Media Usage: Users primarily use desktop devices and prefer professional platforms like LinkedIn, along with YouTube and Twitter for industry updates.

Interests

cybersecuritydata privacyrisk managementcompliancetechnologyfinancebusiness

Device Breakdown

Social Media Usage

PCI Security Standards Council Top Competitors

Competitor	Estimated market share	Top domains
National Institute of Standards and Technology (NIST)	20%	Cybersecurity Standards, Technology Research, Government Agency
International Organization for Standardization (ISO)	15%	International Standards, Security Management, Quality Management
Payment Card Industry Data Security Standard (PCI DSS)	65%	Payment Card Security, Data Security Standards, Compliance Requirements

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