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Fiesta Bowl
Rose Bowl
Fiesta Bowl
Hosts a major college football bowl game
Strong community ties and local support
Established brand recognition in the sports industry
High reliance on a single major event for revenue
Potential for fluctuating attendance based on team matchups
Limited year-round engagement compared to broader non-profits
Expand community outreach programs beyond football
Diversify event portfolio with other sports or entertainment
Enhance digital presence and fan engagement platforms
Competition from other major bowl games and sporting events
Economic downturn impacting ticket and sponsorship sales
Changes in college football playoff structure affecting relevance
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