Find stats on top websites
Business and Product Insights
Ookla's key product features revolve around comprehensive internet performance testing and data analytics. For consumers, the primary feature is the ability to quickly and accurately measure download speed, upload speed, and ping (latency) of their internet connection, globally, across various devices (web, desktop apps, mobile apps). This includes server selection for localized testing and results history. For enterprise clients, the features are far more extensive. These include access to Ookla Speedtest Intelligence, offering granular, global, and historical data on internet performance, competitive benchmarking, network planning insights, and quality of experience (QoE) metrics. Features likely include sophisticated data visualization dashboards, detailed reporting, geographic mapping of performance, and the ability to filter data by ISP, device type, connection type (fixed, mobile), and technology (5G, fiber, DSL). Ookla also provides tools for cell site analysis, network optimization, and potentially API access for integrating their data into client systems. The core feature set across all products is the reliability and scale of their collected performance data.
Product Portfolio
Ookla Enterprise Solutions
Ookla Network X Virtual Booth
Speedtest Insights™ by Ookla®
Ookla Key Value Propositions
Ookla's key value proposition lies in providing highly accurate, global internet performance data derived from its widely used consumer speed test. This data empowers both consumers to verify their connections and enterprises to optimize networks, benchmark performance, and inform policy.
Ookla Brand Positioning
Ookla is positioned as the global authority in internet performance testing, offering a trusted, free consumer tool that fuels unparalleled, granular data insights for enterprise clients and governments, driving network optimization and policy development.
Top Competitors
Fast.com
Google Fiber Speed Test
SpeedOf.Me
Customer Sentiments
Customer sentiment is largely positive, particularly among consumers who trust Speedtest.net for its reliability and widespread recognition. Enterprise clients likely view Ookla as an indispensable source of critical network data for strategic decision-making.
Actionable Insights
Clearly articulate enterprise solution value and pricing flexibility on the website to convert interest into leads more effectively.
Products and Features
Ookla's key product features revolve around comprehensive internet performance testing and data analytics. For consumers, the primary feature is the ability to quickly and accurately measure download speed, upload speed, and ping (latency) of their internet connection, globally, across various devices (web, desktop apps, mobile apps). This includes server selection for localized testing and results history. For enterprise clients, the features are far more extensive. These include access to Ookla Speedtest Intelligence, offering granular, global, and historical data on internet performance, competitive benchmarking, network planning insights, and quality of experience (QoE) metrics. Features likely include sophisticated data visualization dashboards, detailed reporting, geographic mapping of performance, and the ability to filter data by ISP, device type, connection type (fixed, mobile), and technology (5G, fiber, DSL). Ookla also provides tools for cell site analysis, network optimization, and potentially API access for integrating their data into client systems. The core feature set across all products is the reliability and scale of their collected performance data.
Ookla Enterprise Solutions - Product Description
Ookla Enterprise Solutions offer a comprehensive suite of tools and data for businesses to gain actionable insights into network performance and customer experience. It leverages Ookla's first-party crowdsourced data, collected from millions of Speedtest users globally, combined with scientifically controlled testing methodologies. This allows enterprises to monitor, analyze, and optimize their network infrastructure and services across various stages of the network lifecycle. Key functionalities likely include network performance monitoring, customer experience management, competitive benchmarking, and strategic planning based on real-world data.
Pros
- Ookla's solutions utilize massive amounts of first-party crowdsourced data, providing a highly accurate and real-world view of network performance
- The scientifically controlled testing ensures reliability and consistency in data collection and analysis
- Actionable insights help businesses optimize network lifecycles and enhance customer satisfaction effectively.
Cons
- The reliance on crowdsourced data, while extensive, might still have geographical or demographic biases in certain niche markets
- The pricing structure for enterprise solutions is not transparently listed, which could be a barrier for initial evaluation
- While powerful, the tools might require specialized knowledge or training to fully leverage their capabilities.
Alternatives
- Key alternatives in the network performance and analytics space include companies like Tutela, which also offers crowdsourced network intelligence
- Infovista and Spirent Communications provide more traditional network testing and assurance solutions for enterprises
- Other potential competitors include network monitoring software providers like SolarWinds or Dynatrace that offer broader IT performance management.
Company Updates
Latest Events at Ookla
Introducing a Better Measure of Latency | Ookla®
May 12, 2022 ... Our new latency test measures loaded latency, giving a more nuanced picture of responsiveness and what the bottlenecks in your connection really are.
View sourceSpeedtest by Ookla - The Global Broadband Speed Test
Use Speedtest on all your devices with our free desktop and mobile apps.
View sourceOokla® | Network intelligence to enable modern connectivity
Ookla® is a global leader in network intelligence and connectivity insights. Explore solutions for consumers, operators, businesses, non-profits, and more.
View sourceSpeedtest Global Index – Internet Speed around the world ...
Ookla Research™. Gigabit Internet is the New Competition Ground for ISPs in the Middle East June 3, 2024 ... © 2006-2025 Ookla, LLC., a Ziff Davis company. All ...
View sourceTransform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
