Ookla's target audience is extremely broad, encompassing virtually anyone with an internet connection as well as organizations deeply involved in the internet ecosystem. On the consumer side, the target audience is global internet users who are curious about or experiencing issues with their broadband or mobile internet speeds. This includes individuals, families, and small home offices. On the business and institutional side, the target audience comprises Internet Service Providers (ISPs) of all sizes, from regional players to multinational corporations, who utilize Ookla's enterprise solutions for network planning, quality assurance, and competitive intelligence. Furthermore, government agencies and regulatory bodies globally rely on Ookla's data for broadband policy development, digital inclusion initiatives, and monitoring market performance. Other key audiences include mobile network operators, hardware manufacturers, content providers, research firms, and even real estate companies looking for connectivity insights. Essentially, anyone who needs reliable, granular data on internet performance, network quality, and broadband access across various regions and technologies falls within Ookla's target audience.