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Ookla Target Audience

Ookla targets businesses and organizations in the telecommunications ecosystem. This includes mobile network operators, internet service providers, governments and regulators, infrastructure and tower providers, hardware manufacturers, and enterprises with digital service needs. They offer solutions that cater to the specific needs of each of these segments, such as network intelligence, planning and optimization, coverage mapping, and service disruption management.

User Segments

Ookla Geographic Distribution

Ookla's top markets are geographically diverse, reflecting the global nature of the telecommunications industry.

Top Countries

United States flag

United States

15%
India flag

India

12%
Brazil flag

Brazil

8%
China flag

China

7%
Indonesia flag

Indonesia

6%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Ookla's target users are primarily from households of 3-4 people with medium income levels, suggesting a focus on established professionals.

Employment Status

Income Distribution

Education Level

Ookla Behavior Analysis

Behavior Profile

Device Breakdown

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