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Industry Landscape
The internet performance measurement and analytics industry is robust, driven by increasing global internet penetration and demand for reliable connectivity. It's evolving rapidly with 5G, IoT, and satellite internet, pushing for more granular data and real-time insights to optimize networks and inform policy.
Total Assets Under Management (AUM)
Number of Fixed Broadband Subscriptions in United States
~Approximately 126 million (as of Q4 2023 for US residential broadband, according to Leichtman Research Group)
(1.7% CAGR)
- Driven by increased remote work and streaming.
- Shift towards higher speed tiers.
- Competition among ISPs fuels growth.
Total Addressable Market
50 billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
5G Standalone (SA) Networks
5G SA offers ultra-low latency and network slicing capabilities, enabling new applications and demanding a more granular approach to network performance measurement.
Low Earth Orbit (LEO) Satellite Internet
LEO satellite constellations provide broadband access to remote and underserved areas, fundamentally changing internet availability and performance dynamics globally.
AI/ML for Predictive Network Analytics
The integration of AI and Machine Learning can move network analytics from reactive to proactive, predicting performance issues and optimizing resource allocation before they impact users.
Impactful Policy Frameworks
Infrastructure Investment and Jobs Act (IIJA) Broadband Provisions (2021)
The IIJA allocated over $65 billion for broadband infrastructure deployment, affordability programs, and digital equity initiatives across the United States.
This policy increases the need for granular, verifiable data on broadband availability and performance to ensure effective allocation of funds and monitor project success, directly benefiting Ookla's enterprise data services.
Affordable Connectivity Program (ACP) (2021)
Established as part of the IIJA, the ACP provides eligible low-income households with discounts on broadband service and connected devices.
The ACP increases the demand for internet access among previously underserved populations, requiring Ookla to provide performance data that helps ISPs demonstrate quality of service and regulators assess program effectiveness.
FCC Broadband Data Collection (BDC) (Ongoing)
The FCC has implemented new, more granular data collection requirements from ISPs to improve the accuracy of broadband maps and identify unserved and underserved areas.
This policy creates a direct need for reliable, third-party performance data like Ookla's to validate and supplement ISP-reported coverage, enhancing the value of Ookla's data for regulatory bodies and ISPs.
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