Ookla Competitor Insights

Ookla is a global leader in internet performance testing and analysis, best known for its widely used Speedtest.net platform. The company provides consumers with a free tool to measure their internet connection speed and quality, while simultaneously collecting vast amounts of data on global network performance. This aggregated and anonymized data forms the core of Ookla's enterprise offerings, which provide in-depth insights and analytics to a diverse range of clients including Internet Service Providers, mobile network operators, governments, and businesses. Ookla's business model appears to be freemium, where the free consumer speed test drives data collection and brand recognition, which then fuels the sale of premium data analytics, mapping, and insights products to commercial and institutional clients. Their expertise lies in collecting, processing, and presenting highly accurate and geographically diverse data on internet performance, helping various stakeholders understand, optimize, and market their network services and policies.