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NC State University Target Audience
User Segments
Age: 17
Gender: Female
Occupation: High School Senior
Education: High School
Age: 16
Gender: Male
Occupation: High School Junior
Education: High School
Age: 17
Gender: Female
Occupation: High School Senior
Education: High School
Sarah Chen
Age: 17
Gender: Female
Occupation: High School Senior
Education: High School
Industry: Education
Channels: InstagramTikTokYoutube
Goals
- Get into a top-tier university with a strong STEM program
- Secure financial aid to minimize college debt
- Find a university with a vibrant social scene and opportunities to join clubs
Pain Points
- Overwhelming college application process and deadlines
- Worrying about not getting into desired programs
- Balancing academic pressure with extracurricular activities
NC State University Geographic Distribution
Predominantly serves the US market, with growing international appeal, particularly from India and China, reflecting global interest in its programs.
Top Countries
United States
85%
India
4%
China
3%
South Korea
1.5%
Canada
1%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are often from medium-income households of 3-4 people, indicating a focus on middle-class families.
Employment Status
Income Distribution
Education Level
NC State University Behavior Analysis
Behavior Profile
Research
Technology
Career Development
Online Learning
Campus Life
Innovation
STEM
Problem-Solving
Social Media
YouTube
Instagram
LinkedIn
Global Affairs
Community Engagement
Networking
Flexibility
Device Breakdown
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