Top Marketing Strategies for Myspace

Myspace User Persona

Name:

John Smith

Age :

28

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

• Discover new and emerging artists across various genres, especially in Electronic and Indie music
• Curate and share playlists with friends and colleagues that reflect his eclectic music taste
• Engage in online communities and forums to discuss music, concerts, and festivals

Frustrations

• Filtering through mainstream music suggestions to find hidden gems
• Effectively organizing and accessing his growing music library across multiple devices
• Staying up-to-date on upcoming concerts and festivals in his area

Name:

Emily Jones

Age :

24

Gender :

Female

Occupation :

Graphic Designer

Industry :

Marketing and Advertising

Education :

Associate's Degree, Graphic Design

Preferred platforms

GOALS

• Find inspiration from independent artists and musicians for her creative projects
• Connect with other creatives and music enthusiasts who share similar tastes
• Showcase her design work and potentially collaborate on projects with musicians

Frustrations

• Lack of personalized recommendations for niche music genres like Indie Pop and Dream Pop
• Difficulty discovering new music that aligns with her specific visual aesthetic
• Limited opportunities to network and collaborate with artists and musicians online

Name:

David Lee

Age :

35

Gender :

Male

Occupation :

Musician

Industry :

Music

Education :

Bachelor's Degree, Music Performance

Preferred platforms

GOALS

• Promote his music to a wider audience and gain recognition for his work
• Connect with and collaborate with other musicians and industry professionals
• Build a loyal fan base and engage with listeners on a personal level

Frustrations

• Cutting through the noise and standing out in a saturated music industry
• Securing gigs and performance opportunities in a competitive market
• Managing and growing his online presence across multiple platforms

Myspace Geographic and Demographic Insights

Geographic Insights: Myspace's primary market is the US, followed by a strong presence in English-speaking countries like the UK and Canada. Germany and Brazil represent emerging markets.

Demographic Insights: Myspace attracts slightly more male users. The platform appeals to a wide age range, with a concentration in the 18-34 age group.

Myspace Socio-economic Profile

Household and Income Insights: Myspace users typically fall within middle-income brackets and live in households of 2-4 people, suggesting a mix of students, young professionals, and families.

Educational and Employment Insights: The majority of Myspace users are employed full-time or are students, suggesting an active and engaged user base. Most users have some college or university education.

Myspace Behavioral Insights

Interest-Based Insights: Myspace users are passionate about music, but their interests extend to art, photography, travel, and technology, showcasing a creatively inclined and digitally savvy audience.

Technology and Social Media Usage: Myspace users are active on various social media platforms with a preference for YouTube, Instagram, and Facebook. They primarily access these platforms via mobile devices.

Myspace Top Competitors