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University of North Carolina at Chapel Hill
Duke University
Top Marketing Channels
University of North Carolina at Chapel Hill
- Social Media Marketing
- Examples: Instagram, Facebook, Twitter
- Campaigns: #UNCBound, Tar Heel Together, Carolina Covenant Awareness
- Content Marketing
- Examples: University News Blog, Student Spotlight Articles, Alumni Stories
- Campaigns: Innovation in Action Series, Global Impact Stories, Pathways to Success
- Email Marketing
- Examples: Prospective Student Newsletter, Application Deadline Reminders, Event Invitations
- Campaigns: Discover UNC Series, Your Journey Starts Here, Research Opportunities Update
Top Sales Channels
- Admissions Office
- Prospective Student Visits, Admissions Counselors, Information Sessions
- Experience Carolina Day, Early Action Advantage, Transfer Student Showcase
- Virtual Campus Tours
- 360-degree virtual tours, Live Q&A with current students, Departmental virtual open houses
- Explore UNC Virtually, Inside Carolina's Campus, Department Deep Dive
- Financial Aid & Scholarships
- Financial Aid Workshops, Scholarship Application Assistance, FAFSA Guidance
- Affording Carolina, Merit Scholarship Drive, Need-Based Aid Explained
NC State University SWOT Analysis
Strengths
Renowned academic reputation
Strong alumni network
Competitive research funding
Weaknesses
Highly selective admissions
Large class sizes in some programs
Limited on-campus housing for all students
Opportunities
Expand online learning programs
Develop new interdisciplinary research centers
Increase global recruitment efforts
Threats
Intense competition from other top-tier universities
Changes in government funding for higher education
Public perception regarding student debt
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