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Major Markets
United States
India
ChinaNC State University Top Products
Brand Positioning
NC State University positions itself as a world-class, research-driven public university committed to "Think and Do" philosophy, offering affordable, career-ready education with a strong STEM focus within a vibrant campus community.
Customer Sentiments
Customer sentiment appears largely positive, driven by the university's strong academic reputation, research opportunities, and emphasis on career readiness. The focus on affordability and value also contributes to a favorable perception among prospective students and their families.
NC State University Key Value Propositions
NC State University offers a world-class education rooted in practical application and research, preparing students for successful careers. It emphasizes affordability and value, providing a high return on investment for a diverse student body.
NC State University SWOT Analysis
Strengths
Top-ranked Research 1 university with strong STEM focus.
Award-winning Centennial Campus fostering innovation.
Diverse academic programs and strong career outcomes.
Weaknesses
Potential for high competition for admissions.
Large student body may lead to less personalized attention.
Balancing research focus with broad academic offerings.
Opportunities
Expand online programs to reach a global audience.
Strengthen industry partnerships for research and internships.
Leverage 'Think and Do' motto for unique brand appeal.
Threats
Competition from other top-tier universities.
Economic downturns affecting student enrollment and funding.
Maintaining affordability while expanding programs and research.
Market Growth Stage
Pace of Market Growth
NC State University Target Audience
Geographic Insights
Predominantly serves the US market, with growing international appeal, particularly from India and China, reflecting global interest in its programs.
Top Countries
United States
85% market share
India
4% market share
China
3% market share
South Korea
1.5% market share
Canada
1% market share
NC State University Audience Segments
Prospective High School Graduates
16-18 years
Male • Female
North Carolina • United States • Global
Undergraduate Applicants
18-24 years
Male • Female
North Carolina • United States • Global
Prospective Graduate Students
22-45 years
Male • Female
United States • Global
Online & Professional Learners
25-60 years
Male • Female
Global
Parents & Families of Prospective Students
35-65 years
Male • Female
North Carolina • United States
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor NC State University
Personalized User Onboarding
Tailor the onboarding experience for prospective students, parents, and other key audiences. This will improve engagement by showcasing relevant information and resources based on their individual needs and interests from the moment they interact with NC State.
Learn moreInteractive ROI Calculator
Create an interactive ROI calculator on the NC State website to demonstrate the long-term value of education at the university. This will help prospective students and their families visualize the potential return on investment in terms of career opportunities and earning potential, directly addressing concerns about affordability.
Learn moreIn-depth Buyer's Guide Creation
Develop comprehensive buyer's guides for different student segments (undergraduate, graduate, online). These guides can provide valuable information about programs, campus life, financial aid, and career services, ultimately influencing the decision-making process and increasing enrollment.
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