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Lolli Target Audience

User Segments

Age: 28

Gender: Male

Occupation: Software Engineer

Education: Master's Degree, Computer Science

Age: 32

Gender: Female

Occupation: Financial Analyst

Education: Bachelor's Degree, Finance

Age: 25

Gender: Male

Occupation: Digital Marketing Specialist

Education: Bachelor's Degree, Marketing

Liam Digital

Liam Digital

Age: 28
Gender: Male
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Industry: Technology
Channels: RedditLinkedInYouTube

Goals

  • To passively accumulate Bitcoin without actively trading
  • To leverage technology to optimize personal finances and investments
  • To stay updated on the latest tech trends and cryptocurrency developments.

Pain Points

  • Difficulty finding secure and user-friendly platforms for crypto accumulation
  • Time-consuming processes for researching new investment opportunities
  • Concerns about the volatility and regulatory uncertainty of cryptocurrency.

Lolli Geographic Distribution

Primarily focused on the US market, with smaller footprints in Canada, UK, Australia, and Germany, indicating a strong presence in English-speaking and developed economies.

Top Countries

United States flag

United States

75%
Canada flag

Canada

8%
United Kingdom flag

United Kingdom

5%
Australia flag

Australia

3%
Germany flag

Germany

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Mainly targets medium to high-income households of 2-4 people, aligning with online shopping habits and financial literacy.

Employment Status

Income Distribution

Education Level

Lolli Behavior Analysis

Behavior Profile

Online Shopping
Personal Finance
Cryptocurrency Interest
Tech-savvy
Budget-conscious
Saving Money
Digital Transactions
Early Adopters
Passive Earning
Social Media Usage
Mobile Usage
Redeeming Rewards
Seeking Discounts
Learning Crypto
Investment Strategies
Researching Deals
Loyalty Program Engagement
Managing Expenses

Device Breakdown

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