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Lolli: Bitcoin & Cash Back Rewards
Lolli Key Value Propositions
Lolli's key value proposition is enabling users to 'Earn Bitcoin and Cash Back Rewards' simply by shopping online. This provides a unique incentive for online purchases, blending traditional loyalty programs with accessible cryptocurrency acquisition.
Lolli Brand Positioning
Lolli uniquely positions itself at the intersection of FinTech, e-commerce, and cryptocurrency, offering users a novel way to earn Bitcoin or cash back while shopping online. It appeals to both budget-conscious consumers and crypto enthusiasts seeking passive accumulation.
Top Competitors
Rakuten
Honey (acquired by PayPal)
Coinbase Earn
Customer Sentiments
Customer sentiment is likely positive due to the unique dual-reward system (Bitcoin/cash back) and the accessibility it provides for earning cryptocurrency without direct investment. Users appreciate the tangible financial benefits and the seamless integration with their online shopping habits.
Actionable Insights
Focus marketing efforts on educating users about Bitcoin's potential as a long-term asset, alongside immediate cash back benefits, to diversify appeal.
Products and Features
Lolli: Bitcoin & Cash Back Rewards - Product Description
Lolli is a rewards application that allows users to earn both Bitcoin and traditional cash back when shopping online at over 10,000 partner stores. It integrates directly into the online shopping experience, often through a browser extension, and provides a percentage of the purchase price back to the user in the form of Bitcoin or cash. This dual reward system differentiates it from traditional cash back services, appealing to both cryptocurrency enthusiasts and mainstream shoppers looking for savings. The platform aims to make earning Bitcoin accessible to a broader audience without requiring direct investment.
Pros
- Users can earn valuable Bitcoin without directly purchasing it, simplifying entry into the cryptocurrency market
- The platform offers a diverse range of over 10,000 participating stores, providing ample opportunities for rewards on everyday purchases
- Lolli combines the appeal of both cash back and cryptocurrency, catering to a wider user base.
Cons
- The value of Bitcoin rewards can fluctuate significantly due to cryptocurrency market volatility, potentially diminishing the actual savings
- Users are dependent on Lolli's network of partner stores, limiting earning opportunities if their preferred retailers are not included
- Withdrawal minimums or processing times for rewards might be a frustration for some users.
Alternatives
- Rakuten (formerly Ebates) is a major competitor, offering substantial cash back rewards from a vast network of online retailers
- Honey, a popular browser extension, automatically finds and applies coupon codes while also offering its own rewards program
- StormX is another blockchain-based app that allows users to earn cryptocurrency rewards for shopping and micro-tasks, directly competing in the crypto-rewards space.
Company Updates
Latest Events at Lolli
Lolli: Earn Bitcoin and Cash Back Rewards
Earn free rewards at 25,000+ top stores. Get up to 30% back in cash or bitcoin with the free Lolli browser extension & mobile app.
View sourceLolli Closes $8M Series B Led By BITKRAFT Ventures & Top ...
Dec 14, 2023 ... The company secures a fresh round of funding from new and previous investors to accelerate bitcoin adoption through gamified rewards.
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