Top Marketing Strategies for Lolli

Lolli User Persona

Name:

Emily Jones

Age :

28

Gender :

Female

Occupation :

Marketing Specialist

Industry :

Marketing and Advertising

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Save for a down payment on a house by cutting down on unnecessary expenses and finding smart saving opportunities
• Stay up-to-date on the latest fashion trends and find affordable ways to refresh her wardrobe
• Explore investment options and grow her savings to achieve long-term financial security

Frustrations

• Finding time in her busy schedule to research deals and compare prices across different retailers
• Feeling overwhelmed by the number of online shopping options and promotions available
• Worrying about making impulsive purchases and overspending

Name:

David Lee

Age :

35

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

• Learn more about Bitcoin and other cryptocurrencies as potential investment opportunities
• Find the best deals on tech gadgets and software without spending hours comparing prices
• Manage his finances effectively and track his spending to make informed financial decisions

Frustrations

• Missing out on potential savings because he doesn't have time to hunt for coupons and deals
• Feeling skeptical about the legitimacy of some cashback and rewards programs
• Finding it difficult to keep track of his earnings from various cashback platforms

Name:

Sarah Kim

Age :

22

Gender :

Female

Occupation :

College Student

Industry :

Education

Education :

Bachelor's Degree (in progress), Business Administration

Preferred platforms

GOALS

• Find student discounts and affordable shopping options to manage her limited budget effectively
• Discover trendy and affordable fashion and beauty products to express her personal style
• Earn extra money or rewards to supplement her income and reduce financial stress

Frustrations

• Feeling limited by her budget and unable to afford the things she wants
• Spending too much time comparing prices and searching for student discounts
• Missing out on deals and promotions because she forgets to check for them

Lolli Geographic and Demographic Insights

Geographic Insights: Lolli's primary market is the United States, followed by Canada and the United Kingdom. The platform also shows potential in Australia and Germany.

Demographic Insights: Lolli's target audience skews slightly towards females and millennials (25-34). However, it attracts a diverse age range interested in online shopping and rewards.

Lolli Socio-economic Profile

Household and Income Insights: Lolli's user base typically consists of individuals from households of 2-4 people with medium income levels, reflecting a broad appeal across income brackets.

Educational and Employment Insights: A majority of Lolli's target users are employed full-time or are students, indicating a tech-savvy user base with a university or college education.

Lolli Behavioral Insights

Interest-Based Insights: Lolli's target audience shows interest in online shopping, deals, technology, personal finance, cryptocurrency, travel, and fashion.

Technology and Social Media Usage: Users primarily access Lolli through desktop and mobile devices, with a strong presence on social media platforms like Youtube and Instagram.

Lolli Top Competitors