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Executive Summary
Lolli is a rewards platform that allows users to earn cashback or Bitcoin on online purchases at partner stores. They offer a browser extension and mobile app to facilitate this process, partnering with over 25,000 stores.
Industries
Lolli Top Products
Brand Positioning
Customer Sentiments
Lolli Key Value Propositions
Lolli SWOT Analysis
Strengths
Partnerships with over 25,000 stores.
Offers both cashback and Bitcoin rewards.
User-friendly browser extension and mobile app.
Weaknesses
Reliance on user adoption of browser extensions/apps.
Subject to volatility in Bitcoin price.
Competition from established cashback platforms.
Opportunities
Expand partnerships to include international retailers.
Develop additional features for financial management.
Leverage social media for user engagement and growth.
Threats
Changes in e-commerce landscape or consumer behavior.
Increased competition in the cashback and crypto rewards space.
Regulatory changes impacting cashback programs or cryptocurrency.
Lolli operates in the cashback, rewards, and affiliate marketing industry. It also touches upon the cryptocurrency space by offering Bitcoin as a reward option.
Market Growth Stage
Pace of Market Growth
Lolli Target Audience
Geographic Insights
Lolli's primary market is the United States, followed by Canada and the United Kingdom. The platform also shows potential in Australia and Germany.
Top Countries
United States
60% market share
Canada
15% market share
United Kingdom
10% market share
Australia
5% market share
Germany
2.5% market share
Lolli Audience Segments
Lolli's target audience is broad, encompassing anyone who shops online. This includes individuals looking for deals and savings, as well as those interested in earning cryptocurrency passively.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Lolli
Leverage Influencer Marketing
Partner with relevant influencers in the finance, shopping, and cryptocurrency niches to promote Lolli to their audiences. This will increase brand awareness and drive user acquisition by tapping into existing communities.
Learn moreReferral Program with Enhanced Rewards
Implement a robust referral program offering increased rewards for both the referrer and the referred user. This incentivizes existing users to promote Lolli to their networks, boosting organic user growth.
Learn moreExpand Partnership Network and Integrate with Payment Platforms
Increase the number of partner stores, particularly those popular among Lolli's target audience. Integrate with popular payment platforms like PayPal and Apple Pay to streamline the user experience and attract new customers.
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