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Major Markets
United States
Canada
United KingdomKey Competitors
Select a competitor
Rakuten
Honey (acquired by PayPal)
Coinbase Earn
Top Marketing Channels
Rakuten
- Email Marketing
- Examples: Weekly deal newsletters, Personalized offer emails, Welcome series emails
- Campaigns: Double Cash Back Events, Holiday Shopping Guides, Refer-a-Friend Bonuses
- Content Marketing
- Examples: Blog posts on shopping tips, How-to guides for using Rakuten, Merchant spotlight articles
- Campaigns: Smart Shopping Series, Cash Back Hacks, Seasonal Savings Guides
- Social Media Marketing
- Examples: Facebook ads, Instagram promotions, YouTube video tutorials
- Campaigns: Rakuten Member Spotlight, Cash Back Challenge, Daily Deals on Instagram Stories
Top Sales Channels
- Affiliate Marketing
- Partnerships with online retailers, Coupon code sites, Deal aggregators
- Exclusive Merchant Partnerships, High Cash Back Offers, Limited-Time Promotions
- Browser Extension
- Cash Back Button, Automatic coupon application, Deal notifications
- Never Miss Cash Back, Instant Savings Alerts, One-Click Activation
- Mobile App
- In-app shopping, Geo-located deals, Push notifications for sales
- Shop on the Go, App-Exclusive Offers, Daily Discoveries
Lolli SWOT Analysis
Strengths
Strong brand recognition
Extensive network of retail partners
User-friendly platform and browser extension
Weaknesses
Primarily focused on cash back
no crypto rewards
Potential for lower cash back rates compared to direct merchant offers
Dependence on affiliate commissions
Opportunities
Expand into more niche shopping categories
Partner with new and trending online retailers
Develop deeper personalization features
Threats
Intense competition from other cash back platforms
Changes in affiliate marketing regulations
Retailer preference for direct customer engagement
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