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Lumonics is a Denver-based art studio and gallery specializing in creating and showcasing immersive light art installations and experiences. Founded by Dorothy and Mel Tanner, Lumonics utilizes a unique art form combining light sculptures, sound, and special effects. They also offer workshops, classes, and events to engage the community and promote the therapeutic potential of their art.
Company : Lumonics
Industry : Immersive ArtLight ArtInteractive Installations
Lumonics Key Value propositions
Lumonics Latest news
Lumonics Light & Sound Gallery
Lumonics, the creation of the late light artists Mel and Dorothy Tanner, consists of the gallery, studio, school, and performance space, and is based in ...
News, schmooze & reviews from the Denver music scene
Skip to main content News, schmooze & reviews from the Denver music scene ... More info at www.lumonics.net/immersed 1-minute video of attendees commenting on ...
An Immersive Jazz-Art Experience at Lumonics
Ragin, who performed with Sun Ra and his big band, known as the Arkestra, in New York decades ago, is still in awe of Ra's sophisticated music and profound ...
Lumonics Light & Sound Gallery
https://lumonics.net/immersed “An experience ... soundscape is a whole new level of visual & auditory satisfaction. ... Lumonics founders, the late Dorothy and Mel ...
Lumonics SWOT Analysis
Strengths
Unique and immersive art experiencesStrong community engagement and workshopsTherapeutic benefits of light art
Weaknesses
Limited geographic reachNiche market appealDependence on in-person experiences
Opportunities
Expand digital presence and online offeringsCollaborate with other artists and organizationsDevelop traveling exhibitions
Threats
Competition from other immersive art experiencesEconomic downturn impacting discretionary spendingChanging trends in art and entertainment
Top Marketing Strategies for Lumonics
Lumonics User Persona
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Lumonics Geographic and Demographic Insights
Geographic Insights: Lumonics' primary market is the United States, with a significant majority of users located there. Canada, the United Kingdom, Germany, and Australia represent smaller but growing markets.
Top Countries
United States
85%
Canada
5%
United Kingdom
3%
Germany
2%
Australia
1%
Demographic Insights: Lumonics appeals to a diverse age range, with a higher concentration in the 25-34 age group. Females show a slightly stronger preference for their products.
Age Distribution
Gender Distribution
Lumonics Socio-economic Profile
Household and Income Insights: Lumonics attracts users from various household sizes, with a higher proportion in the 2-4 range. The income distribution leans towards medium, suggesting affordability for a broad audience.
Educational and Employment Insights: A majority of Lumonics' target users are employed full-time or are students, with a high proportion having a University or College level education.
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Lumonics Behavioral Insights
Interest-Based Insights: The target audience is interested in art, technology, travel, music, photography, design, and wellness.
Technology and Social Media Usage: Users primarily engage through Instagram, YouTube, and Facebook. Device usage is split between desktop and mobile (both Android and iOS).
Interests
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Social Media Usage
Lumonics Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Meow Wolf | 45% | Immersive Art, Interactive Installations, Entertainment |
| Santa Fe Immersive |