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Northeast Dubois County School Corporation
Greater Jasper Consolidated Schools
Top Marketing Channels
Northeast Dubois County School Corporation
- Website & SEO
- Examples: School news section, Calendar of events, Staff directory
- Campaigns: Enrollment Drive, School Program Showcase, Community Engagement Initiative
- Social Media (Facebook)
- Examples: Event announcements, Student achievement posts, School closing alerts
- Campaigns: Back-to-School Campaign, Athletics Season Kickoff, Alumni Spotlight
- Local Media Partnerships
- Examples: Press releases to local newspapers, Radio advertisements, TV news segments
- Campaigns: District Achievements Highlight, New Program Launch, School Board Updates
Top Sales Channels
- Direct Enrollment
- Online registration portal, In-person registration, New student orientation
- Kindergarten Enrollment Blitz, Transfer Student Welcome Program, Early Bird Registration
- Information Sessions/Open Houses
- Prospective student open house, Parent information nights, Career and Technical Education (CTE) program fairs
- Discover NEDubois Schools, CTE Pathways Information Session, Meet the Teachers Event
- Community Outreach Events
- School booth at local festivals, Sponsoring youth sports leagues, Participating in community parades
- NEDubois Community Day, Future Flyers Recruitment, School Spirit Week
Southwest Dubois County School Corporation SWOT Analysis
Strengths
Established community presence
Comprehensive K-12 offerings
Focus on student success.
Weaknesses
Potentially outdated digital infrastructure
Limited perceived innovation compared to larger districts
Reliance on traditional communication methods.
Opportunities
Enhance online presence and digital engagement
Develop specialized programs to attract specific student demographics
Collaborate more with local businesses for CTE opportunities.
Threats
Competition from neighboring districts with more robust marketing
Declining student enrollment in rural areas
Budget constraints impacting program offerings.
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