Southwest Dubois County School Corporation : Market and Competitor Analysis

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Southwest Dubois County School Corporation

The Southwest Dubois County School Corporation (SWDCS) is a public school district in Southern Indiana. It serves approximately 1900+ students across four schools: two elementary schools, one middle school, and one high school. SWDCS is committed to providing a quality education that prepares students for college and career success.

Company : Southwest Dubois County School Corporation

Industry : EducationK-12 EducationPublic School

Major Markets

United States

Canada

Mexico

Key Competitors

Jasper Community Schools

Northeast Dubois County School Corporation

Pike County School Corporation

Southwest Dubois County School Corporation Key Value propositions

Academic Excellence

Community Engagement

Student Growth

College and Career Readiness

Southwest Dubois County School Corporation Latest news

Home - Southwest Dubois County School Corp

The only school district in Indiana to implement Leader in Me throughout all grade levels. What's Happening at Southwest Dubois. News & Events ... Connect With Us.

Southridge Middle School: Home

Athletics(opens in new window/tab) · Technology/eLearning · Events · News · Students(opens in new window/tab) · Parents(opens in new window/tab).

Parent Portal - Southwest Dubois County School Corp

News · Events · Student Portal toggle Student Portal section. Health and ... E-mail: [email protected] Email: [email protected]. Phone ...

Huntingburg Elementary School: Home

There are so many great things going on at Southwest Dubois County Schools. A few highlights are below. But, don't just take our word for it. Come in and see ...

Southwest Dubois County School Corporation SWOT Analysis

Strengths

Strong community involvement.Commitment to student growth and development.Variety of academic and extracurricular programs.

Weaknesses

Limited budget and resources.Potential challenges in attracting and retaining qualified teachers.Communication gaps between the school and families.

Opportunities

Expand CTE programs to meet evolving workforce demands.Leverage technology to enhance the learning experience.Foster partnerships with local businesses and organizations.

Threats

Competition from nearby private or charter schools.Declining student enrollment due to demographic shifts.Funding cuts or changes in education policies.

Top Marketing Strategies for Southwest Dubois County School Corporation

Community Engagement and Outreach

Boosting community engagement through social media campaigns, local events, and partnerships with local businesses will increase the visibility of SWDCS and strengthen ties with the community. This will encourage active participation and foster a sense of belonging within the school system.

Targeted Digital Marketing

Leveraging digital advertising platforms and search engine optimization (SEO) techniques to target specific demographics, including families with young children and potential job seekers will drive more traffic to the website and generate leads for student enrollment and employment opportunities.

Leveraging School Achievements and Success Stories

Showcasing student achievements, extracurricular activities, and positive news through the website, social media, and local media outlets will enhance the reputation of SWDCS, attract new students, and motivate current students to excel.

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Southwest Dubois County School Corporation User Persona

Name:

Sarah Miller

Age :

34

Gender :

Female

Occupation :

Stay-at-Home Mom

Industry :

Education (former teacher)

Education :

Bachelor's Degree, Elementary Education

Preferred platforms

GOALS

Stay informed about school events, news, and announcements to keep her children engaged and supported
Find engaging and educational extracurricular activities for her children to participate in after school
Connect with other parents in the school district to build a sense of community and support.

Frustrations

Finding reliable and updated information about school closures, delays, or schedule changes
Navigating the school website to find specific forms, documents, or contact information
Feeling disconnected from the school community and lacking opportunities to engage with other parents and teachers.

Name:

Mark Thompson

Age :

42

Gender :

Male

Occupation :

Operations Manager

Industry :

Manufacturing

Education :

Associate's Degree, Business Administration

Preferred platforms

GOALS

Stay updated on the school district's budget, board meetings, and policies that may impact his family
Research the quality of the school district's Career and Technical Education programs for his eldest child nearing high school
Find information about local job postings within the school district for potential career opportunities.

Frustrations

Attending school board meetings in person due to conflicting work schedules and wanting to stay informed about school-related decisions
Lacking comprehensive information about the different CTE program offerings and their alignment with future career pathways
Finding time to search through multiple job boards and websites to identify relevant openings within the school district.

Name:

Emily Carter

Age :

17

Gender :

Female

Occupation :

High School Student

Industry :

N/A

Education :

High School Diploma (in progress)

Preferred platforms

GOALS

Access her school email, assignments, and grades through a user-friendly online portal
Receive timely updates and reminders about upcoming school events, deadlines, and extracurricular activities
Connect with her peers and build relationships through online platforms and social media groups dedicated to the school community.

Frustrations

Experiencing technical difficulties or slow loading times when accessing the school's online platforms or learning management system
Missing important announcements or updates from the school due to ineffective communication channels
Feeling overwhelmed by the amount of information on the school website and struggling to find what she needs quickly.

Southwest Dubois County School Corporation Geographic and Demographic Insights

Geographic Insights: The target market is highly localized, with 99.9% of users located within the United States. A negligible percentage might be from neighboring Canada due to proximity.

Top Countries

United States
99.9%
Canada
0.1%
Mexico
%
Germany
%
United Kingdom
%

Demographic Insights: The primary target audience comprises families with school-aged children (25-44 years), evenly split between genders. Younger demographics (18-24) represent potential future users.

Age Distribution

Gender Distribution

Southwest Dubois County School Corporation Socio-economic Profile

Household and Income Insights: The target users primarily belong to households with 3-4 members, reflecting a typical family structure. The majority fall under the medium-income bracket.

Educational and Employment Insights: A significant portion of users are likely to have completed high school or pursued college education. The majority are employed full-time, indicating an economically active user base.

Households Size

Income Distribution

Education Level

Employment Status

Southwest Dubois County School Corporation Behavioral Insights

Interest-Based Insights: Target users show interest in local news, education, family-oriented activities, and community events, reflecting a family-centric demographic.

Technology and Social Media Usage: Users prefer YouTube and Facebook for information and engagement. While they use multiple devices, there is a slight preference for Android.

Interests

EducationLocal NewsYouth SportsFamily ActivitiesCommunity EventsParentingJob Searching

Device Breakdown

Social Media Usage

Southwest Dubois County School Corporation Top Competitors

Competitor	Estimated market share	Top domains
Jasper Community Schools	33.3%	Education, K-12 Education, Public School
Northeast Dubois County School Corporation	33.3%	Education, K-12 Education, Public School
Pike County School Corporation	33.4%	Education, K-12 Education, Public School

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