Identified.ai : Market and Competitor Analysis

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Identified.ai offers an identity resolution platform that helps businesses identify their anonymous website visitors. They leverage a large data co-op and pixel tracking to unveil visitor details like name, email, company, and more. This data empowers businesses to personalize marketing efforts and increase conversion rates.

Company : Identified.ai

Industry : Marketing TechnologyData EnrichmentIdentity Resolution

Major Markets

United States

Canada

United Kingdom

Key Competitors

Leadspace

ZoomInfo

Clearbit

Identified.ai Key Value propositions

Website Visitor Identification

Lead Enrichment

Audience Segmentation

Marketing Automation Integration

Identified.ai Latest news

Artificial intelligence yields new antibiotic | MIT News ...

Feb 20, 2020 ... Using a new machine-learning algorithm, MIT researchers have identified a powerful antibiotic that can kill a wide range of species of ...

Methods for De-identification of PHI | HHS.gov

Oct 25, 2022 ... Regardless of the method by which de-identification is achieved, the Privacy Rule does not restrict the use or disclosure of de-identified ...

China to protect areas of high ecological importance identified by ...

Feb 2, 2017 ... China to protect areas of high ecological importance identified ... New center harnesses AI to advance autonomous exploration of outer space.

Potential Signals of Serious Risks/New Safety Information Identified ...

Apr 2, 2024 ... Potential Signals of Serious Risks/New Safety Information Identified from the FDA Adverse Event Reporting System (FAERS) · What is FDA posting?

Identified.ai SWOT Analysis

Strengths

Large data co-op for accurate identificationSeamless integration with popular marketing platformsSubscription-based pricing model caters to various business sizes

Weaknesses

Heavy reliance on US data, limiting global reachPricing might be a barrier for small businesses with limited budgetsDependence on website traffic for data collection

Opportunities

Expand data sources and partnerships to enhance identification accuracyDevelop industry-specific solutions to target niche marketsOffer flexible pricing plans or freemium model to attract smaller businesses

Threats

Competition from established players in the MarTech industryGrowing data privacy concerns and regulationsAdvancements in ad-blocking technologies could impact data collection

Top Marketing Strategies for Identified.ai

Content Marketing & Thought Leadership

Create valuable content such as blog posts, white papers, and webinars focusing on personalized marketing, data-driven strategies, and the benefits of identity resolution. This will establish Identified.ai as an industry expert and attract qualified leads.

Free Trial & Demo Campaigns

Offer a free trial period and personalized product demos to potential customers. This allows businesses to experience the value of Identified.ai firsthand and see how it can improve their marketing results.

Strategic Partnerships & Integrations

Partner with leading marketing automation platforms and agencies to expand reach and offer seamless integration. This will make Identified.ai more accessible and attractive to a wider audience.

Apply these strategies to your business with just one-click at Waxwing.ai

Identified.ai User Persona

Name:

Mark Smith

Age :

35

Gender :

Male

Occupation :

Marketing Director

Industry :

Software as a Service (SaaS)

Education :

MBA, Marketing

Preferred platforms

GOALS

Increase marketing ROI by identifying and targeting high-value website visitors, thus optimizing ad spend and improving conversion rates
Improve lead nurturing and qualification processes by enriching lead data with firmographic and demographic insights from Identified.ai, leading to more qualified leads and higher conversion rates
Seamlessly integrate Identified.ai with existing marketing automation tools like HubSpot and Salesforce to automate personalized messaging and improve campaign effectiveness.

Frustrations

Struggling to attribute website traffic to specific accounts, making it difficult to measure marketing campaign effectiveness
Wasting budget on generic marketing campaigns that don't resonate with target audiences due to a lack of visitor insights
Finding it challenging to personalize website experiences and marketing messages for anonymous visitors, leading to missed opportunities for engagement.

Name:

Sarah Jones

Age :

28

Gender :

Female

Occupation :

Digital Marketing Manager

Industry :

E-commerce

Education :

Bachelor's Degree, Digital Marketing

Preferred platforms

GOALS

Identify anonymous website visitors to personalize their shopping journey, recommend relevant products, and ultimately increase conversion rates and average order value
Leverage Identified.ai's data enrichment capabilities to segment website visitors into highly targeted groups for more effective retargeting campaigns and personalized email marketing
Track the effectiveness of marketing campaigns by attributing website conversions to specific visitor segments and understanding their journey from first touchpoint to purchase.

Frustrations

Dealing with low website conversion rates due to an inability to personalize the customer experience for anonymous visitors
Facing challenges in accurately tracking customer journeys across multiple touchpoints and attributing conversions to specific marketing efforts
Finding it difficult to effectively retarget website visitors with relevant ads and offers due to a lack of detailed visitor profiles.

Name:

John Lee

Age :

42

Gender :

Male

Occupation :

CEO & Founder

Industry :

Marketing Agency

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

Offer Identified.ai as a valuable service to their agency's clients, enabling them to improve marketing ROI and achieve their business objectives
Leverage Identified.ai's data insights to develop highly targeted and personalized marketing campaigns for their clients, showcasing the agency's expertise and delivering exceptional results
Differentiate their agency from competitors by offering cutting-edge marketing technology solutions like Identified.ai, attracting new clients and driving business growth.

Frustrations

Facing difficulties in demonstrating the value of their agency's services to potential clients due to a lack of quantifiable results
Struggling to keep up with the rapidly evolving marketing technology landscape and offer clients the most innovative solutions
Dealing with the challenges of integrating different marketing tools and platforms, leading to inefficiencies and data silos.

Identified.ai Geographic and Demographic Insights

Geographic Insights: Identified.ai's primary market is the United States, followed by Canada and the United Kingdom. They have a growing presence in other English-speaking countries and Western Europe.

Top Countries

United States
60%
Canada
10%
United Kingdom
8%
Australia
7%
Germany
5%

Demographic Insights: Identified.ai's target audience consists primarily of professionals aged 25-44, with a slightly higher representation of males. This aligns with their focus on marketing and sales roles.

Age Distribution

Gender Distribution

Identified.ai Socio-economic Profile

Household and Income Insights: The majority of Identified.ai's target users fall within the 'middle-income' bracket and typically live in households of 2-4 people.

Educational and Employment Insights: Identified.ai's users are primarily employed full-time, reflecting their B2B focus. Most users have a university or college degree, indicating a tech-savvy audience.

Households Size

Income Distribution

Education Level

Employment Status

Identified.ai Behavioral Insights

Interest-Based Insights: Target users show strong interest in digital marketing, marketing automation, data analytics, SaaS, technology, business growth, and lead generation.

Technology and Social Media Usage: Users prefer desktop devices, reflecting their professional use case. They are most active on LinkedIn, followed by YouTube and X (formerly Twitter).

Interests

Digital MarketingMarketing AutomationData AnalyticsSaaSTechnologyBusiness GrowthLead Generation

Device Breakdown

Social Media Usage

Identified.ai Top Competitors

Competitor	Estimated market share	Top domains
Leadspace	35.2%	Lead Generation, B2B Data, Sales Intelligence
ZoomInfo	28.7%	Sales Intelligence, Company Data, Market Research
Clearbit	16.1%	Data Enrichment, API, B2B Intelligence

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