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Milkshake is a mobile app that allows users to create simple, stylish websites optimized for Instagram's "link in bio" feature. The platform prioritizes ease of use with its card-based design and offers various customization options. Milkshake generates revenue through a freemium model, offering additional features and services through paid subscriptions.
Company : Milkshake
Industry : Website BuildingSocial Media MarketingMobile App Development
Milkshake Key Value propositions
Milkshake Latest news
MSHA
MSHA's Achievement in Safety Awards are here to honor mines with stellar safety records. 7,219 operations have already met the mark! See if your mine qualifies ...
Tina Farmer
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Fatality Reports | Mine Safety and Health Administration (MSHA)
MSHA investigates each mining fatality and prepares the following documents to alert the mining community and prevent similar occurrences.
MSHA - News Release: 12/6/2011 - US Labor Department's MSHA ...
Dec 6, 2011 ... MSHA News Release: [12/06/2011] Contact ... US Labor Department's MSHA cites corporate culture as root cause of Upper Big Branch Mine disaster
Milkshake SWOT Analysis
Strengths
User-friendly interface caters to non-technical users.Mobile-first design aligns with Instagram user behavior.Affordable pricing plans attract a wide range of users.
Weaknesses
Limited design customization options compared to full website builders.Reliance on Instagram's platform exposes it to algorithm changes.Freemium model may limit revenue potential.
Opportunities
Expand integrations to other social media platforms.Introduce advanced analytics and marketing features.Partner with influencers and agencies to reach a wider audience.
Threats
Competition from established website builders and link-in-bio tools.Changes in Instagram's algorithm or features impacting functionality.User demand for more sophisticated design and customization options.
Top Marketing Strategies for Milkshake
Milkshake User Persona
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Preferred platforms
GOALS
Frustrations
Milkshake Geographic and Demographic Insights
Geographic Insights: Milkshake's primary market is the United States, followed by the United Kingdom and Canada. This aligns with Instagram's global user distribution and English-speaking dominance.
Top Countries
United States
45%
United Kingdom
10%
Canada
8%
Australia
6%
Brazil
5%
Demographic Insights: Milkshake's target audience predominantly consists of females aged 18-34, reflecting the demographics of entrepreneurs, influencers, and creatives active on Instagram.
Age Distribution
Gender Distribution
Milkshake Socio-economic Profile
Household and Income Insights: Milkshake users typically belong to households of 1-4 people with diverse income levels, indicating its broad appeal across different socioeconomic groups.
Educational and Employment Insights: A majority of Milkshake users are likely to be employed, self-employed, or students with at least a high school education, aligning with their entrepreneurial and creative aspirations.
Households Size
Income Distribution
Education Level
Employment Status
Milkshake Behavioral Insights
Interest-Based Insights: Milkshake users are interested in fashion, beauty, travel, photography, food, music, and entrepreneurship, aligning with popular content categories on Instagram.
Technology and Social Media Usage: Milkshake users primarily access social media on mobile devices, with Instagram being their dominant platform. This highlights the app's focus on mobile-first design and Instagram integration.
Interests
Device Breakdown
Social Media Usage
Milkshake Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Linktree | 40% | Link-in-bio tools, Social Media Marketing, Website Traffic Optimization |
| Taplink | 25.5% | Mobile Landing Pages, E-commerce Integrations, Instagram Marketing |
| Linkin.bio | 15.3% | Instagram Analytics, Link Management, Content Scheduling |
