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The target audience for Milkshake is primarily entrepreneurs, influencers, and small businesses looking to enhance their online presence. They specifically target those who are active on Instagram and want to maximize their "link in bio" functionality. The platform caters to users who may not have extensive website building experience and desire a simple and visually appealing solution.
Milkshake's primary market is the United States, followed by the United Kingdom and Canada. This aligns with Instagram's global user distribution and English-speaking dominance.
United States
United Kingdom
Canada
Australia
Brazil
Primary age group concentration shows strong presence in:
31-35
Most active age range
Milkshake users typically belong to households of 1-4 people with diverse income levels, indicating its broad appeal across different socioeconomic groups.
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