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Milkshake Target Audience

User Segments

Age: 22

Gender: Female

Occupation: Student / Aspiring Fashion Influencer

Education: Bachelor's Degree

Age: 28

Gender: Male

Occupation: Freelance Digital Artist

Education: Associate Degree

Age: 30

Gender: Female

Occupation: Online Fitness Coach (Self-Employed)

Education: High School

Maya Singh

Maya Singh

Age: 22
Gender: Female
Occupation: Student / Aspiring Fashion Influencer
Education: Bachelor's Degree
Industry: Content Creation
Channels: InstagramTikTokYouTube

Goals

  • Grow my follower count and increase engagement on my fashion content
  • Partner with fashion brands for sponsored content opportunities
  • Monetize my influence through affiliate marketing and product sales.

Pain Points

  • Struggling to manage multiple links for my outfits and collaborations in my bio
  • Difficulty in creating a visually appealing and professional online presence without coding skills
  • Lack of insights into which content is performing best for my audience.

Milkshake Geographic Distribution

Milkshake's primary user base is in the US and India, reflecting widespread social media and creator economies. Other significant markets include the UK, Canada, and Australia, indicating global appeal.

Top Countries

United States flag

United States

25.5%
India flag

India

15%
United Kingdom flag

United Kingdom

8%
Canada flag

Canada

6.5%
Australia flag

Australia

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily live in 2-4 person households with medium income, suggesting independent individuals or small families focused on personal/small business growth.

Employment Status

Income Distribution

Education Level

Milkshake Behavior Analysis

Behavior Profile

Social Media
Content Creator
Influencer
Instagram
TikTok
Link in Bio
Engagement
Online Shopping
Digital Marketing
Personal Branding
Mobile-First
Ease of Use
Trendsetter
Go-Getter
Quick Sharing
Analytics
Customization
Visuals
YouTube
Discovery

Device Breakdown

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