HockeyStack Competitor Insights

HockeyStack is a B2B SaaS company that provides a unified revenue attribution and analytics platform. Their core offering is designed to help businesses, particularly SaaS companies, gain a comprehensive understanding of their marketing and sales performance by integrating data from various sources (CRM, marketing automation, ad platforms, product analytics, etc.). The platform aims to solve the problem of fragmented data and inaccurate attribution, enabling users to see the entire customer journey, attribute revenue to specific touchpoints, and optimize their go-to-market strategies. HockeyStack provides features for marketing and sales attribution, customer journey mapping, account-based marketing (ABM) analytics, and overall revenue operations visibility, allowing businesses to make data-driven decisions to accelerate growth and improve ROI.