HockeyStack's target audience is specifically B2B SaaS companies. Within this broad category, they are particularly targeting growth-oriented SaaS businesses that are looking to scale efficiently and make data-driven decisions. The platform's focus on unifying data from various marketing and sales tools, providing advanced attribution, and offering a comprehensive view of the customer journey makes it highly relevant for companies that are investing heavily in their go-to-market strategies and need to understand the true impact of their efforts on revenue. Their ideal customer likely has multiple marketing automation, CRM, ad platforms, and analytics tools, leading to data fragmentation. They are also likely at a stage where understanding complex customer journeys and attributing revenue accurately is crucial for continued growth and fundraising. The content on their website, focusing on case studies and use cases relevant to SaaS companies, further reinforces this specific targeting.