HockeyStack Target Audience

HockeyStack primarily targets B2B SaaS companies, specifically those with dedicated Go-to-Market (GTM) teams. This includes marketing and sales teams who need in-depth analytics to understand customer behavior, optimize campaigns, and demonstrate marketing's impact on revenue. The website mentions integrations with popular CRM, marketing automation, and ABM platforms, further indicating a B2B SaaS focus.

User Segments

HockeyStack Geographic Distribution

HockeyStack sees most of its user base from English-speaking countries like the US and UK, indicating a potential preference for these markets.

Top Countries

United States flag

United States

45%
United Kingdom flag

United Kingdom

15%
Germany flag

Germany

10%
Canada flag

Canada

8%
Australia flag

Australia

7%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

HockeyStack users typically come from households of 3-4 people and fall into the medium to high income brackets, reflecting their professional roles and purchasing power.

Employment Status

Income Distribution

Education Level

HockeyStack Behavior Analysis

Behavior Profile

Device Breakdown

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