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HockeyStack primarily targets B2B SaaS companies, specifically those with dedicated Go-to-Market (GTM) teams. This includes marketing and sales teams who need in-depth analytics to understand customer behavior, optimize campaigns, and demonstrate marketing's impact on revenue. The website mentions integrations with popular CRM, marketing automation, and ABM platforms, further indicating a B2B SaaS focus.
HockeyStack sees most of its user base from English-speaking countries like the US and UK, indicating a potential preference for these markets.
United States
United Kingdom
Germany
Canada
Australia
Primary age group concentration shows strong presence in:
31-35
Most active age range
HockeyStack users typically come from households of 3-4 people and fall into the medium to high income brackets, reflecting their professional roles and purchasing power.
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