Find stats on top websites
Executive Summary
HockeyStack is a B2B SaaS company that offers a no-code revenue attribution and analytics platform. Their solution helps marketing and sales teams track customer journeys, measure marketing ROI, and optimize campaigns for pipeline and revenue growth. They provide features like multi-touch attribution, buyer journey tracking, account insights, forecasting, ABM tools, and integrations with various marketing and sales platforms.
Industries
Major Markets
United States
United Kingdom
GermanyKey Competitors
HockeyStack Top Products
Brand Positioning
Customer Sentiments
HockeyStack Key Value Propositions
HockeyStack SWOT Analysis
Strengths
No-code platform, enabling ease of use for non-technical users.
Strong focus on B2B SaaS marketing analytics.
Integrations with popular marketing & sales platforms.
Weaknesses
Limited publicly available pricing information.
Relatively new company, potentially lacking brand recognition.
Potential reliance on a single pricing plan (Growth).
Opportunities
Expand into new markets and verticals.
Develop partnerships with marketing agencies and consultants.
Offer more specialized features for different industries.
Threats
Competition from established marketing analytics platforms.
Evolving data privacy regulations.
Dependence on third-party integrations for data accuracy.
HockeyStack operates in the B2B SaaS industry, specifically focusing on marketing analytics and revenue attribution. They cater to a wide range of B2B businesses, particularly those that rely heavily on digital marketing and sales efforts to generate leads and drive revenue.
Market Growth Stage
Pace of Market Growth
HockeyStack Target Audience
Geographic Insights
HockeyStack sees most of its user base from English-speaking countries like the US and UK, indicating a potential preference for these markets.
Top Countries
United States
45% market share
United Kingdom
15% market share
Germany
10% market share
Canada
8% market share
Australia
7% market share
HockeyStack Audience Segments
HockeyStack primarily targets B2B SaaS companies, specifically those with dedicated Go-to-Market (GTM) teams. This includes marketing and sales teams who need in-depth analytics to understand customer behavior, optimize campaigns, and demonstrate marketing's impact on revenue. The website mentions integrations with popular CRM, marketing automation, and ABM platforms, further indicating a B2B SaaS focus.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor HockeyStack
Personalized User Onboarding
This strategy aims to improve user retention and engagement by providing tailored onboarding experiences. It will help HockeyStack guide new users through their platform and encourage them to explore its features.
Learn moreInteractive ROI Calculator
This strategy helps HockeyStack showcase the value proposition to potential customers. By allowing them to calculate their potential ROI, HockeyStack can demonstrate the tangible benefits of their platform and encourage them to sign up.
Learn moreIn-depth Buyer's Guide Creation
This strategy aims to establish HockeyStack as a thought leader in the B2B SaaS analytics space. By offering valuable insights and practical advice to their target audience, HockeyStack can build trust and credibility while attracting potential customers.
Learn moreTransform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
