HockeyStack : Market and Competitor Analysis

Find stats on top websites

www.greencheckverified.com

hopsworks.ai/

HockeyStack is a B2B SaaS company that offers a no-code revenue attribution and analytics platform. Their solution helps marketing and sales teams track customer journeys, measure marketing ROI, and optimize campaigns for pipeline and revenue growth. They provide features like multi-touch attribution, buyer journey tracking, account insights, forecasting, ABM tools, and integrations with various marketing and sales platforms.

Company : HockeyStack

Industry : Marketing AnalyticsRevenue AttributionB2B SaaS

Major Markets

United States

United Kingdom

Germany

Key Competitors

Attribution

Dreamdata

Ruler Analytics

HockeyStack Key Value propositions

No-Code Platform

Revenue Attribution

Customer Journey Analytics

Marketing ROI Measurement

HockeyStack Latest news

Google Analytics 4 | Hacker News

Mar 17, 2022 ... check out https://hockeystack.com: it's an ... important) metrics. Except in this case the ... news.ycombinator.com/item?id=30707913. full ...

HockeyStack SWOT Analysis

Strengths

No-code platform, enabling ease of use for non-technical users.Strong focus on B2B SaaS marketing analytics.Integrations with popular marketing & sales platforms.

Weaknesses

Limited publicly available pricing information.Relatively new company, potentially lacking brand recognition.Potential reliance on a single pricing plan (Growth).

Opportunities

Expand into new markets and verticals.Develop partnerships with marketing agencies and consultants.Offer more specialized features for different industries.

Threats

Competition from established marketing analytics platforms.Evolving data privacy regulations.Dependence on third-party integrations for data accuracy.

Top Marketing Strategies for HockeyStack

Personalized User Onboarding

This strategy aims to improve user retention and engagement by providing tailored onboarding experiences. It will help HockeyStack guide new users through their platform and encourage them to explore its features.

Interactive ROI Calculator

This strategy helps HockeyStack showcase the value proposition to potential customers. By allowing them to calculate their potential ROI, HockeyStack can demonstrate the tangible benefits of their platform and encourage them to sign up.

In-depth Buyer's Guide Creation

This strategy aims to establish HockeyStack as a thought leader in the B2B SaaS analytics space. By offering valuable insights and practical advice to their target audience, HockeyStack can build trust and credibility while attracting potential customers.

Apply these strategies to your business with just one-click at Waxwing.ai

HockeyStack User Persona

Name:

Mark Williams

Age :

42

Gender :

Male

Occupation :

Chief Marketing Officer

Industry :

Software as a Service (SaaS)

Education :

MBA, Marketing

Preferred platforms

GOALS

Develop and implement a data-driven marketing strategy to increase brand awareness and generate high-quality leads
Optimize marketing campaigns across multiple channels to maximize ROI and achieve ambitious revenue targets
Effectively communicate the impact of marketing efforts on revenue generation to the CEO and board members, securing continued investment in the marketing department

Frustrations

Struggling to prove the ROI of marketing activities and justify budget allocation to the executive team
Lacking a comprehensive view of the customer journey and the ability to identify key touchpoints that influence conversions
Facing challenges in attributing revenue to specific marketing campaigns, leading to difficulties in optimizing performance

Name:

Sarah Lee

Age :

35

Gender :

Female

Occupation :

VP of Sales

Industry :

Business Intelligence

Education :

Bachelor of Science, Business Administration

Preferred platforms

GOALS

Align sales and marketing efforts to ensure a seamless customer journey and improve lead conversion rates
Gain insights into the most effective marketing channels and campaigns for driving sales pipeline and revenue
Leverage data-driven attribution to optimize sales resource allocation and focus on high-value leads

Frustrations

Experiencing friction between sales and marketing teams due to a lack of shared data and insights
Difficulty in identifying and prioritizing leads generated through marketing efforts, leading to wasted time and resources
Struggling to accurately track the sales pipeline and forecast revenue growth based on marketing performance

Name:

David Chen

Age :

28

Gender :

Male

Occupation :

Marketing Manager

Industry :

Marketing Automation

Education :

Master of Science, Digital Marketing

Preferred platforms

GOALS

Implement and manage marketing automation workflows to nurture leads, personalize customer experiences, and improve engagement
Track and analyze key marketing metrics across all channels to identify areas for improvement and optimize campaign performance
Stay up-to-date on the latest marketing technology trends and best practices to enhance the effectiveness of marketing campaigns

Frustrations

Dealing with data silos and the challenges of integrating data from multiple marketing tools and platforms
Lacking the time and resources to effectively analyze marketing data and extract actionable insights
Facing difficulties in measuring the impact of content marketing efforts on lead generation and sales conversions

HockeyStack Geographic and Demographic Insights

Geographic Insights: HockeyStack sees most of its user base from English-speaking countries like the US and UK, indicating a potential preference for these markets.

Top Countries

United States
45%
United Kingdom
15%
Germany
10%
Canada
8%
Australia
7%

Demographic Insights: The primary users of HockeyStack are male professionals aged 35-44. This aligns with the typical profile of decision-makers in B2B SaaS companies.

Age Distribution

Gender Distribution

HockeyStack Socio-economic Profile

Household and Income Insights: HockeyStack users typically come from households of 3-4 people and fall into the medium to high income brackets, reflecting their professional roles and purchasing power.

Educational and Employment Insights: The majority of HockeyStack's target users are highly educated, with a large percentage holding university degrees and working full-time, reflecting the platform's B2B focus.

Households Size

Income Distribution

Education Level

Employment Status

HockeyStack Behavioral Insights

Interest-Based Insights: HockeyStack's target audience shows strong interest in SaaS, marketing technology, business growth, data analytics, customer success, revenue operations, and account-based marketing.

Technology and Social Media Usage: Target users primarily use desktop devices and are highly active on LinkedIn, reflecting the platform's B2B focus. Other social media platforms used are Twitter, YouTube, and Instagram.

Interests

SaaSMarketing TechnologyBusiness GrowthData AnalyticsCustomer SuccessRevenue OperationsAccount Based Marketing

Device Breakdown

Social Media Usage

HockeyStack Top Competitors

Competitor	Estimated market share	Top domains
Attribution	30%	Marketing Analytics, Revenue Attribution, B2B SaaS
Dreamdata	25%	Marketing Analytics, Revenue Attribution, B2B SaaS
Ruler Analytics	15%	Marketing Analytics, Customer Journey Analytics, B2B SaaS

www.greencheckverified.com

hopsworks.ai/

[email protected]