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Impact.com is a leading partnership management platform that empowers businesses to manage the entire partnership lifecycle, from discovery to optimization. They offer a comprehensive suite of tools and resources to help businesses find, recruit, contract, track, engage, protect, and optimize their partnerships. Impact.com caters to brands, agencies, and publishers across various industries.
Company : Impact.com
Industry : Partnership MarketingInfluencer MarketingAffiliate Marketing
Impact.com Key Value propositions
Impact.com Latest news
Partnership Automation: Key to Partnership Success - impact.com
impact.com - the world's leading partnership automation platform discovers, manages, protects, optimizes all partnership channels.
Economist Impact
We partner with corporations, foundations, NGOs and governments across big ... news from Economist Impact, please complete the form below. For immediate ...
The 7 V's of Big Data - impact.com
Request a demo to ignite growth through data with impact.com today. Start your partnership program today. Find the right plan for your business. Sign up. Expand ...
impact.com | LinkedIn
impact.com | 65538 followers on LinkedIn. Our partnership management platform automates every type of business partnership, at scale. | impact.com ...
Impact.com SWOT Analysis
Strengths
Comprehensive partnership management platformStrong industry reputation and client baseData-driven insights and analytics
Weaknesses
Can be expensive for smaller businessesSteep learning curve for new usersIntegration with some platforms can be complex
Opportunities
Expand into new markets and industriesDevelop AI-powered features for enhanced automationOffer specialized solutions for niche partnership models
Threats
Competition from other established playersEvolving partnership landscape and regulationsDependence on third-party platforms and integrations
Top Marketing Strategies for Impact.com
Impact.com User Persona
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Impact.com Geographic and Demographic Insights
Geographic Insights: Impact.com's primary market is the US with 60% of users, followed by the UK with 15%. Canada, Australia, and Germany each hold 5% of the user base.
United States
60%
United Kingdom
15%
Canada
5%
Australia
5%
Germany
5%
Demographic Insights: The platform appeals primarily to users aged 25-44, with a slight male skew. This aligns with professionals in marketing and leadership roles.
Impact.com Socio-economic Profile
Household and Income Insights: Users typically fall within the middle-income bracket and have an average household size of 2-4, reflecting established professionals.
Educational and Employment Insights: The majority of users are employed full-time with a university-level education, indicating a highly skilled and educated user base.
Impact.com Behavioral Insights
Interest-Based Insights: Users are interested in digital marketing, technology, business growth, SaaS, e-commerce, social media, and data analytics.
Technology and Social Media Usage: Impact.com users prefer LinkedIn, Instagram, and Facebook, with a preference for desktop devices.
Impact.com Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
PartnerStack | 20% | SaaS Partnerships, Channel Partnerships, Affiliate Marketing |
Everflow | 15% | Affiliate Marketing, Performance Marketing, Partner Management |
Refersion | 10% | E-commerce Marketing, Affiliate Marketing, Referral Programs |