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Impact.com

Impact.com is a leading partnership management platform that empowers businesses to manage the entire partnership lifecycle, from discovery to optimization. They offer a comprehensive suite of tools and resources to help businesses find, recruit, contract, track, engage, protect, and optimize their partnerships. Impact.com caters to brands, agencies, and publishers across various industries.

Company : Impact.com

Industry : Partnership MarketingInfluencer MarketingAffiliate Marketing

Major Markets

United States flagUnited States
United Kingdom flagUnited Kingdom
Canada flagCanada

Key Competitors

PartnerStack
Everflow
Refersion

Impact.com Key Value propositions

Partnership Automation
ROI Optimization
Performance Tracking
Fraud Prevention

Impact.com SWOT Analysis

Strengths

Comprehensive partnership management platformStrong industry reputation and client baseData-driven insights and analytics

Weaknesses

Can be expensive for smaller businessesSteep learning curve for new usersIntegration with some platforms can be complex

Opportunities

Expand into new markets and industriesDevelop AI-powered features for enhanced automationOffer specialized solutions for niche partnership models

Threats

Competition from other established playersEvolving partnership landscape and regulationsDependence on third-party platforms and integrations

Top Marketing Strategies for Impact.com

Content Marketing & Thought Leadership

Establish Impact.com as a thought leader in partnership marketing by creating valuable content that educates and informs the target audience. This will attract potential customers and build brand credibility, generating leads and driving sales.

Partner Ecosystem Expansion

Strategically expand Impact.com's partner ecosystem by onboarding new brands, agencies, and publishers across diverse industries. This will increase the platform's reach, attract more users, and create a thriving marketplace for partnership opportunities.

Data-Driven Optimization & Case Studies

Leverage Impact.com's data analytics capabilities to generate compelling case studies that demonstrate the platform's ROI for clients. This will showcase the value proposition and drive conversions by highlighting successful partnership programs.

Apply these strategies to your business with just one-click at Waxwing.ai

Impact.com User Persona

Impact.com Geographic and Demographic Insights

Geographic Insights: Impact.com's primary market is the US with 60% of users, followed by the UK with 15%. Canada, Australia, and Germany each hold 5% of the user base.

Top Countries

  • United States flag

    United States

    60%

  • United Kingdom flag

    United Kingdom

    15%

  • Canada flag

    Canada

    5%

  • Australia flag

    Australia

    5%

  • Germany flag

    Germany

    5%

Demographic Insights: The platform appeals primarily to users aged 25-44, with a slight male skew. This aligns with professionals in marketing and leadership roles.

Age Distribution

Gender Distribution

Impact.com Socio-economic Profile

Household and Income Insights: Users typically fall within the middle-income bracket and have an average household size of 2-4, reflecting established professionals.

Educational and Employment Insights: The majority of users are employed full-time with a university-level education, indicating a highly skilled and educated user base.

Households Size

Income Distribution

Education Level

Employment Status

Impact.com Behavioral Insights

Interest-Based Insights: Users are interested in digital marketing, technology, business growth, SaaS, e-commerce, social media, and data analytics.

Technology and Social Media Usage: Impact.com users prefer LinkedIn, Instagram, and Facebook, with a preference for desktop devices.

Interests

Digital MarketingTechnologyBusiness GrowthSaaSE-commerceSocial Media MarketingData Analytics

Device Breakdown

Social Media Usage

Impact.com Top Competitors

Competitor
Estimated market share
Top domains
PartnerStack20%SaaS Partnerships, Channel Partnerships, Affiliate Marketing
Everflow15%Affiliate Marketing, Performance Marketing, Partner Management
Refersion10%E-commerce Marketing, Affiliate Marketing, Referral Programs

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