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impact.com Target Audience

User Segments

Age: 38

Gender: Female

Occupation: Head of Digital Marketing

Education: Master's Degree, Marketing

Age: 45

Gender: Male

Occupation: VP of Growth Marketing

Education: Professional Degree, Business Administration

Age: 34

Gender: Female

Occupation: Brand Partnerships Manager

Education: Bachelor's Degree, Communications

Marketing Maverick Maya

Marketing Maverick Maya

Age: 38
Gender: Female
Occupation: Head of Digital Marketing
Education: Master's Degree, Marketing
Industry: E-commerce
Channels: LinkedInYouTubeX

Goals

  • Drive significant customer acquisition through diverse partnership channels
  • Consistently improve marketing ROI and attribution accuracy
  • Automate partnership management to free up team resources for strategic initiatives.

Pain Points

  • Difficulty in accurately measuring the true ROI of various partnership types
  • Manual and time-consuming processes for partner recruitment and management
  • Struggling to scale partnership programs due to lack of comprehensive platform support.

impact.com Geographic Distribution

North America leads, with significant presence in the UK and other developed markets, highlighting a global reach for digital partnership marketing.

Top Countries

United States flag

United States

45%
United Kingdom flag

United Kingdom

15%
Canada flag

Canada

8%
Australia flag

Australia

7%
Germany flag

Germany

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily live in 2-4 person households, indicating established professionals, with a significant proportion having medium to high income levels.

Employment Status

Income Distribution

Education Level

impact.com Behavior Analysis

Behavior Profile

Digital Marketing
Business Strategy
Technology Trends
Data Analytics
E-commerce
Partnership Optimization
ROI Measurement
Campaign Performance
Lead Generation
Customer Acquisition
Scaling Programs
Fraud Detection
Brand Protection
Automated Processes
LinkedIn Usage
YouTube Usage
Desktop Device Usage
Information Consumption
Professional Networking
Performance Tracking

Device Breakdown

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