Find stats on top websites
Industry Landscape
The partnership marketing industry is currently experiencing significant growth, driven by increasing demand for diversified marketing channels and the rising cost of traditional advertising. Automation and performance measurement are key trends, with a strong focus on ROI and fraud protection. B2B SaaS partnerships are a rapidly expanding segment.
Total Assets Under Management (AUM)
Global Affiliate Marketing Market Size in United States
~36.9 Billion USD
(10.1% CAGR)
• Driven by increased e-commerce adoption.
• Growing influence of social media marketing.
• Focus on performance-based advertising.
Total Addressable Market
36.9 Billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
AI-Powered Personalization
AI and Machine Learning are enabling hyper-personalized partner recommendations and content delivery, optimizing engagement and conversion rates within partnership programs.
Blockchain for Transparency & Trust
Blockchain technology can enhance transparency in tracking, attribution, and payment processes, reducing fraud and building greater trust among partners in the ecosystem.
Data Privacy Enhancements (e.g., Privacy-Preserving Analytics)
New techniques like privacy-preserving analytics allow for robust performance measurement and optimization without compromising individual user data privacy, crucial for sustained growth.
Impactful Policy Frameworks
California Privacy Rights Act (CPRA) - 2023
The CPRA expanded upon the California Consumer Privacy Act (CCPA) to grant consumers more control over their personal data, including the right to correct inaccurate data and limit the use and disclosure of sensitive personal information.
This policy increases the compliance burden for businesses collecting and processing consumer data for marketing, necessitating robust data privacy practices and transparent consent mechanisms.
FTC Endorsement Guides - 2023 Update
The Federal Trade Commission (FTC) updated its Endorsement Guides to clarify disclosure requirements for influencers and brands, emphasizing clear and conspicuous disclosure of material connections, including payments or free products.
This impacts influencer marketing and affiliate programs by requiring stricter adherence to disclosure rules, increasing the need for brands and platforms to monitor and enforce compliance among partners.
Children's Online Privacy Protection Act (COPPA) - Ongoing Enforcement
COPPA requires online services and websites targeting children under 13 to obtain parental consent before collecting personal information from them.
While not new, ongoing enforcement of COPPA affects marketing strategies that might inadvertently collect data from minors, especially in social media and content marketing, requiring age-gating and robust data handling policies.
Transform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
