Find stats on top websites
Business and Product Insights
HockeyStack offers several key product features designed to provide a comprehensive view of revenue attribution and customer journeys. A primary feature is its ability to unify data from disparate sources, including CRMs (e.g., Salesforce, HubSpot), marketing automation platforms (e.g., HubSpot, Marketo), ad platforms (e.g., Google Ads, LinkedIn Ads), and product analytics tools. This data unification creates a single source of truth for all customer and revenue data. Another crucial feature is advanced revenue attribution, allowing businesses to understand which marketing and sales activities are driving revenue through various models (e.g., multi-touch, first-touch, last-touch). The platform also provides detailed customer journey mapping, visualizing how prospects interact with the company across different touchpoints and channels. Furthermore, it offers capabilities for account-based marketing (ABM) analytics, allowing users to track and measure the effectiveness of their ABM campaigns. Other features likely include customizable dashboards, reporting, and insights to help identify bottlenecks and opportunities for optimization within the revenue funnel.
Product Portfolio
Advanced Web Analytics
B2B Funnel Analysis by HockeyStack
Cohort Analysis by HockeyStack
HockeyStack Key Value Propositions
HockeyStack's core value proposition is unifying fragmented marketing and sales data from disparate sources into a single source of truth. This enables businesses to gain advanced revenue attribution, understand the entire customer journey, and make data-driven decisions to optimize their go-to-market strategies and accelerate growth.
HockeyStack Brand Positioning
HockeyStack positions itself as the unified revenue attribution and analytics platform for B2B SaaS companies, solving data fragmentation to provide actionable insights for optimizing go-to-market strategies and accelerating growth.
Top Competitors
Dreamdata
Bizible (Adobe Marketo Engage)
Factors.AI
Customer Sentiments
Customer sentiment appears positive, as the platform directly addresses critical pain points like data fragmentation and inaccurate attribution that plague B2B SaaS decision-makers and growth marketers. The focus on unification and actionable insights resonates with their need for clear ROI and optimized strategies.
Actionable Insights
Leverage content marketing and case studies to showcase clear ROI and success stories for B2B SaaS companies.
Products and Features
HockeyStack offers several key product features designed to provide a comprehensive view of revenue attribution and customer journeys. A primary feature is its ability to unify data from disparate sources, including CRMs (e.g., Salesforce, HubSpot), marketing automation platforms (e.g., HubSpot, Marketo), ad platforms (e.g., Google Ads, LinkedIn Ads), and product analytics tools. This data unification creates a single source of truth for all customer and revenue data. Another crucial feature is advanced revenue attribution, allowing businesses to understand which marketing and sales activities are driving revenue through various models (e.g., multi-touch, first-touch, last-touch). The platform also provides detailed customer journey mapping, visualizing how prospects interact with the company across different touchpoints and channels. Furthermore, it offers capabilities for account-based marketing (ABM) analytics, allowing users to track and measure the effectiveness of their ABM campaigns. Other features likely include customizable dashboards, reporting, and insights to help identify bottlenecks and opportunities for optimization within the revenue funnel.
Advanced Web Analytics - Product Description
HockeyStack's Advanced Web Analytics solution provides B2B teams with comprehensive insights into their website's performance. It enables users to track visitor behavior, understand conversion funnels, and measure engagement across their digital assets. This tool helps refine digital marketing strategies by providing actionable data on user journeys, popular content, and areas for optimization to improve lead generation and sales cycles.
Pros
- Provides in-depth insights into website performance for B2B teams
- Allows tracking of visitor behavior, conversions, and engagement
- Facilitates the refinement of digital marketing strategies through data-driven decisions.
Cons
- The information provided does not detail any specific cons or limitations of the product
- Potential cons might include a steep learning curve for new users
- Pricing information and integration complexities are not mentioned.
Alternatives
- Google Analytics is a widely used and free alternative for web analytics, offering extensive tracking capabilities
- Adobe Analytics provides advanced enterprise-level analytics, often favored by larger organizations
- Mixpanel focuses on product analytics, tracking user interactions within applications, which can overlap with web analytics for SaaS businesses.
Company Updates
Latest Events at HockeyStack
HockeyStack | AI for GTM
AI Agents That Turn Fragmented GTM Data Into Plans, Insights, and Actions.
View sourceBusiness Overview Dashboard | HockeyStack
Nov 1, 2024 ... We often see folks pick the 5 main KPIs discussed in regular reporting and KPI meetings, for example MQL, SQL, Deal Created, Deal - Pipeline ...
View sourceB2B Customer Journey Touchpoints: The Impact of Deal and ...
All HockeyStack Labs reports are done using anonymized HockeyStack customer ... CW: Closed won deals, net new business, new revenue. Revenue: Total new ...
View sourceHockeyStack: The operating system for inbound B2B revenue | Y ...
HockeyStack improves sales outcomes for B2B companies by helping them record and understand every interaction their customers have with their marketing, sales ...
View sourceTransform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
