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Industry Landscape

The cybersecurity training industry is experiencing rapid growth driven by escalating cyber threats and stringent regulatory demands. Organizations increasingly recognize human error as a primary vulnerability, boosting demand for effective, engaging awareness solutions like gamified platforms. Cloud-based SaaS models dominate, offering scalable and accessible training for diverse workforces. The market is competitive, with a strong focus on ROI and measurable behavioral change.

Industries:
CybersecuritySecurity AwarenessPhishing SimulationComplianceHuman Risk Management

Total Assets Under Management (AUM)

Number of Cybersecurity Professionals in Netherlands

~Approximately 18,000-20,000 (Estimate based on recent reports for the Netherlands)

(10-15% CAGR)

- Growing demand for cybersecurity expertise across all sectors.

- Significant skills gap driving up professional salaries and training needs.

- Government and industry initiatives to boost talent pipeline.

Total Addressable Market

Approximately 1.5 billion

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Emerging Technologies

AI-Powered Adaptive Learning

Utilizing artificial intelligence to personalize training content and pace based on individual employee performance and knowledge gaps, ensuring more efficient and effective learning outcomes.

Advanced Gamification & XR

Integrating sophisticated gamification techniques and extended reality (VR/AR) to create highly immersive and realistic training simulations, increasing engagement and retention of security best practices.

Behavioral Biometrics for Risk Assessment

Leveraging behavioral biometrics to continuously assess user risk profiles and identify potential human vulnerabilities in real-time, enabling proactive intervention and targeted training.

Impactful Policy Frameworks

NIS2 Directive (Network and Information Security Directive 2.0) (2022)

The NIS2 Directive (Directive (EU) 2022/2555), which replaced the original NIS Directive, significantly broadens the scope of cybersecurity obligations, adding more sectors and entities, and imposes stricter security requirements, incident reporting, and supervisory measures across the EU.

NIS2 will necessitate a wider range of organizations, including many of Guardey's target sectors like healthcare, education, and logistics, to implement more robust cybersecurity measures, including mandatory security awareness training, directly increasing demand for Guardey's services.

EU AI Act (Artificial Intelligence Act) (2024 - Provisional Agreement)

The EU AI Act is a landmark regulation establishing a comprehensive legal framework for artificial intelligence, categorizing AI systems by risk level and imposing obligations on developers and deployers of high-risk AI, with a focus on human oversight, robustness, and cybersecurity.

The EU AI Act will require organizations using or developing AI, including those that might leverage AI for security training or threat detection, to ensure their AI systems are secure and compliant, creating a new layer of cybersecurity training needs related to AI ethics and security for Guardey's clients.

Dutch Cybersecurity Act (2023)

The Dutch Cybersecurity Act (Wet cybersecurity) builds upon the NIS2 directive, translating its requirements into national law and expanding upon them for critical sectors within the Netherlands, ensuring stricter enforcement and oversight.

This national implementation will directly compel Dutch organizations, a key market for Guardey, to enhance their cybersecurity resilience, including mandatory employee training and incident reporting, thereby boosting the demand for Guardey's localized and compliant solutions.

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