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Hibu is a digital marketing agency that specializes in providing custom solutions for small businesses. They offer a range of services including website design, listings management, online reviews management, social media marketing, SEO, SEM, display advertising, and marketing automation. Their goal is to make digital marketing easy and affordable for small businesses.
Company : Hibu
Industry : Digital MarketingLocal SEOSmall Business Marketing
Hibu Key Value propositions
Hibu Latest news
Hibu: Local Digital Marketing for Small Businesses
Hibu makes it easy to grow your business online with a custom website, social marketing and more - all built and managed for you while you run your ...
Hibu | LinkedIn
https://hibu.com. External link for Hibu. Industry: Advertising Services. Company ... Small Business Small Talk News Update: Hibu's New Web Push Notifications.
News & Press - Hibu
Read the latest news and updates from Hibu and find our press contact information.
Hibu
Hibu. 72643 likes · 220 talking about this. Hibu Inc. is a leading provider of digital marketing solutions to local businesses across the US.
Hibu SWOT Analysis
Strengths
Specialization in small business marketing.Comprehensive suite of digital marketing services.Focus on local SEO and reputation management.
Weaknesses
Reliance on a traditional business model in a rapidly evolving digital landscape.Customer reviews often mention difficulty canceling subscriptions.Pricing can be higher compared to some competitors.
Opportunities
Expanding service offerings to cater to emerging digital marketing trends (e.g., AI-powered personalization).Developing more flexible and scalable pricing plans to attract a wider range of small businesses.Leveraging partnerships to enhance product offerings and reach new customer segments.
Threats
Intense competition from both established players and new entrants in the digital marketing industry.Rapid technological advancements requiring continuous innovation and adaptation.Economic downturns potentially impacting small business spending on marketing services.
Top Marketing Strategies for Hibu
Leverage Industry Events and Partnerships
Actively participate in industry events and conferences relevant to Hibu's target audience, including networking opportunities and workshops. This will generate leads, build relationships with potential clients, and showcase Hibu's expertise in the digital marketing space for small businesses.
Referral Program and Partner Network
Develop a robust referral program that incentivizes existing clients to recommend Hibu to other small businesses. Additionally, establish partnerships with complementary businesses, like website designers or accounting firms, to cross-promote services and expand reach to a wider audience.
Hibu User Persona
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Hibu Geographic and Demographic Insights
Geographic Insights: Hibu's primary market is the United States, which accounts for a significant majority of its user base. Canada follows as a distant second, with a much smaller market share. The remaining users are distributed across other English-speaking countries.
United States
90%
Canada
5%
United Kingdom
2%
Australia
1.5%
India
1.5%
Demographic Insights: Hibu's target audience consists of individuals aged 35-54, predominantly male, reflecting business ownership demographics. However, the platform attracts a good distribution across all age groups.
Hibu Socio-economic Profile
Household and Income Insights: Hibu's services appeal to a range of households, mostly those with 3-4 members, indicative of families or small businesses with employees. The income distribution leans towards medium to high, reflecting the financial capacity to invest in marketing.
Educational and Employment Insights: Hibu's target audience primarily comprises business owners, reflecting its focus on serving small businesses. The majority possess a university or college degree, indicating an educated user base.
Hibu Behavioral Insights
Interest-Based Insights: Hibu's target audience is interested in local events, business news, and their respective industry trends. They show a strong interest in digital marketing strategies, online advertising, and technology.
Technology and Social Media Usage: Hibu's users are active on social media platforms, particularly Facebook and Instagram. They primarily access these platforms and manage their businesses using a combination of desktops and mobile devices.
Hibu Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
GoDaddy | 45% | Domain & Hosting, Website Builder, Small Business Marketing |
Wix | 35% | Website Builder, Ecommerce, Small Business Marketing |
Squarespace | 20% | Website Builder, Ecommerce, Creative Solutions |