The target audience for Hibu is small and medium-sized businesses (SMBs) in local markets across the United States, and potentially other regions where they operate. They specifically target businesses that recognize the importance of an online presence but may lack the internal resources, expertise, or time to effectively manage their digital marketing strategies. This encompasses a broad spectrum of industries, including but not limited to home services (e.g., plumbers, electricians, HVAC), professional services (e.g., lawyers, accountants, real estate agents), health and wellness (e.g., doctors, dentists, chiropractors, spas), retail (e.g., boutiques, specialized stores), and hospitality (e.g., restaurants, cafes). Essentially, any local business that relies on attracting customers from its surrounding area and needs help with website development, SEO, social media, online listings, or advertising is within Hibu's target audience. They cater to businesses looking for a comprehensive, managed digital marketing solution rather than individual, fragmented services.