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Guardey is a cybersecurity company that provides a gamified security awareness training platform and VPN services for businesses. They focus on making cybersecurity training engaging and effective by using gamification to combat the forgetting curve. Guardey also offers VPN and detection services to provide a more comprehensive cybersecurity solution for businesses.
Major Markets
Key Competitors
Gamified training for higher engagement.
Focus on SMBs - underserved market.
Comprehensive solution with VPN and detection.
Relatively new company, may lack brand recognition.
Pricing might be a barrier for some SMBs.
Reliant on the effectiveness of gamification.
Expand to new geographical markets.
Develop more industry-specific training modules.
Partner with cybersecurity insurance providers.
Guardey operates in the cybersecurity industry, specializing in security awareness training and VPN solutions.
Guardey's top markets are English-speaking countries, with a strong presence in their home market (Netherlands) and neighboring Germany.
United States
35.2% market share
United Kingdom
20.5% market share
Netherlands
15.3% market share
Germany
10% market share
Canada
9% market share
This strategy allows businesses to visualize the value proposition of Guardey's services. By calculating the potential return on investment, it empowers potential clients to understand the financial benefits of implementing Guardey's solutions and makes the decision to purchase more compelling.
Learn moreThis strategy tailors the onboarding experience to each user's role and needs. This approach helps users feel valued and ensures they get the most out of Guardey's platform from the start, ultimately leading to increased user engagement and satisfaction.
Learn moreThis strategy encourages users to complete onboarding steps by offering rewards or benefits. This approach helps ensure that users fully utilize Guardey's platform and gain the most value from its features, leading to higher user engagement and retention.
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