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Guardey

Guardey is a cybersecurity company that provides a gamified security awareness training platform and VPN services for businesses. They focus on making cybersecurity training engaging and effective by using gamification to combat the forgetting curve. Guardey also offers VPN and detection services to provide a more comprehensive cybersecurity solution for businesses.

Company : Guardey

Industry : CybersecuritySecurity Awareness TrainingVPN Solutions

Major Markets

United States flagUnited States
United Kingdom flagUnited Kingdom
Netherlands flagNetherlands

Key Competitors

KnowBe4
Proofpoint
Mimecast

Guardey Key Value propositions

Gamified Training
Cybersecurity Awareness
SMB Focus
Data Protection

Guardey SWOT Analysis

Strengths

Gamified training for higher engagement.Focus on SMBs - underserved market.Comprehensive solution with VPN and detection.

Weaknesses

Relatively new company, may lack brand recognition.Pricing might be a barrier for some SMBs.Reliant on the effectiveness of gamification.

Opportunities

Expand to new geographical markets.Develop more industry-specific training modules.Partner with cybersecurity insurance providers.

Threats

Top Marketing Strategies for Guardey

Interactive ROI Calculator

This strategy allows businesses to visualize the value proposition of Guardey's services. By calculating the potential return on investment, it empowers potential clients to understand the financial benefits of implementing Guardey's solutions and makes the decision to purchase more compelling.

Personalized User Onboarding

This strategy tailors the onboarding experience to each user's role and needs. This approach helps users feel valued and ensures they get the most out of Guardey's platform from the start, ultimately leading to increased user engagement and satisfaction.

Incentivized Onboarding Enhancement

This strategy encourages users to complete onboarding steps by offering rewards or benefits. This approach helps ensure that users fully utilize Guardey's platform and gain the most value from its features, leading to higher user engagement and retention.

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Guardey User Persona

Guardey Geographic and Demographic Insights

Geographic Insights: Guardey's top markets are English-speaking countries, with a strong presence in their home market (Netherlands) and neighboring Germany.

Top Countries

  • United States flag

    United States

    35.2%

  • United Kingdom flag

    United Kingdom

    20.5%

  • Netherlands flag

    Netherlands

    15.3%

  • Germany flag

    Germany

    10%

  • Canada flag

    Canada

    9%

Demographic Insights: Guardey's target audience consists mostly of males aged 35-44, reflecting decision-makers in IT and cybersecurity roles.

Age Distribution

Gender Distribution

Guardey Socio-economic Profile

Household and Income Insights: Guardey's target audience primarily falls within the medium-income bracket and typically lives in households of 2-4 people.

Educational and Employment Insights: Guardey's target users are mainly employed full-time, likely in IT or related fields, with a majority holding a University or College degree.

Households Size

Income Distribution

Education Level

Employment Status

Guardey Behavioral Insights

Interest-Based Insights: Guardey's audience is interested in cybersecurity, data privacy, technology news, business management, compliance regulations, leadership development, and industry trends.

Technology and Social Media Usage: Guardey's target users primarily access content on desktop devices and engage heavily on LinkedIn and YouTube.

Interests

CybersecurityData PrivacyTechnology NewsBusiness ManagementCompliance RegulationsLeadership DevelopmentIndustry Trends

Device Breakdown

Social Media Usage

Guardey Top Competitors

Competitor
Estimated market share
Top domains
KnowBe445%Security Awareness Training, Phishing Simulation, Security Culture
Proofpoint30.5%Email Security, Data Loss Prevention, Threat Intelligence
Mimecast24.5%Email Security, Cyber Resilience, Brand Protection

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