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Guardey is a cybersecurity company that provides a gamified security awareness training platform and VPN services for businesses. They focus on making cybersecurity training engaging and effective by using gamification to combat the forgetting curve. Guardey also offers VPN and detection services to provide a more comprehensive cybersecurity solution for businesses.
Company : Guardey
Industry : CybersecuritySecurity Awareness TrainingVPN Solutions
Guardey Key Value propositions
Guardey Latest news
Get in contact with us | Guardey
Can I use Guardey to comply with the ISO27001, NIS2, and GDPR security awareness policies? ... In which languages is Guardey ... Get the latest resources & news, ...
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Cybersecurity Solution for you | Guardey, Accessible Cybersecurity
In the news you increasingly read that things are going wrong in the field of cybersecurity. Major consequences such as business interruption or even ...
Guardey | LinkedIn
Nov 19, 2022 ... 95% of all data leaks still happen because employees lack awareness about cyber threats such as phishing, password security, and malware. We're ...
Guardey SWOT Analysis
Strengths
Gamified training for higher engagement.Focus on SMBs - underserved market.Comprehensive solution with VPN and detection.
Weaknesses
Relatively new company, may lack brand recognition.Pricing might be a barrier for some SMBs.Reliant on the effectiveness of gamification.
Opportunities
Expand to new geographical markets.Develop more industry-specific training modules.Partner with cybersecurity insurance providers.
Threats
Top Marketing Strategies for Guardey
Interactive ROI Calculator
This strategy allows businesses to visualize the value proposition of Guardey's services. By calculating the potential return on investment, it empowers potential clients to understand the financial benefits of implementing Guardey's solutions and makes the decision to purchase more compelling.
Guardey User Persona
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Guardey Geographic and Demographic Insights
Geographic Insights: Guardey's top markets are English-speaking countries, with a strong presence in their home market (Netherlands) and neighboring Germany.
United States
35.2%
United Kingdom
20.5%
Netherlands
15.3%
Germany
10%
Canada
9%
Demographic Insights: Guardey's target audience consists mostly of males aged 35-44, reflecting decision-makers in IT and cybersecurity roles.
Guardey Socio-economic Profile
Household and Income Insights: Guardey's target audience primarily falls within the medium-income bracket and typically lives in households of 2-4 people.
Educational and Employment Insights: Guardey's target users are mainly employed full-time, likely in IT or related fields, with a majority holding a University or College degree.
Guardey Behavioral Insights
Interest-Based Insights: Guardey's audience is interested in cybersecurity, data privacy, technology news, business management, compliance regulations, leadership development, and industry trends.
Technology and Social Media Usage: Guardey's target users primarily access content on desktop devices and engage heavily on LinkedIn and YouTube.
Guardey Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
KnowBe4 | 45% | Security Awareness Training, Phishing Simulation, Security Culture |
Proofpoint | 30.5% | Email Security, Data Loss Prevention, Threat Intelligence |
Mimecast | 24.5% | Email Security, Cyber Resilience, Brand Protection |