Guardey : Market and Competitor Analysis

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Guardey is a cybersecurity company that provides a gamified security awareness training platform and VPN services for businesses. They focus on making cybersecurity training engaging and effective by using gamification to combat the forgetting curve. Guardey also offers VPN and detection services to provide a more comprehensive cybersecurity solution for businesses.

Company : Guardey

Industry : CybersecuritySecurity Awareness TrainingVPN Solutions

Major Markets

United States

United Kingdom

Netherlands

Key Competitors

KnowBe4

Proofpoint

Mimecast

Guardey Key Value propositions

Gamified Training

Cybersecurity Awareness

SMB Focus

Data Protection

Guardey Latest news

Get in contact with us | Guardey

Can I use Guardey to comply with the ISO27001, NIS2, and GDPR security awareness policies? ... In which languages is Guardey ... Get the latest resources & news, ...

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In the news you increasingly read that things are going wrong in the field of cybersecurity. Major consequences such as business interruption or even ...

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Guardey SWOT Analysis

Strengths

Gamified training for higher engagement.Focus on SMBs - underserved market.Comprehensive solution with VPN and detection.

Weaknesses

Relatively new company, may lack brand recognition.Pricing might be a barrier for some SMBs.Reliant on the effectiveness of gamification.

Opportunities

Expand to new geographical markets.Develop more industry-specific training modules.Partner with cybersecurity insurance providers.

Threats

Top Marketing Strategies for Guardey

Interactive ROI Calculator

This strategy allows businesses to visualize the value proposition of Guardey's services. By calculating the potential return on investment, it empowers potential clients to understand the financial benefits of implementing Guardey's solutions and makes the decision to purchase more compelling.

Personalized User Onboarding

This strategy tailors the onboarding experience to each user's role and needs. This approach helps users feel valued and ensures they get the most out of Guardey's platform from the start, ultimately leading to increased user engagement and satisfaction.

Incentivized Onboarding Enhancement

This strategy encourages users to complete onboarding steps by offering rewards or benefits. This approach helps ensure that users fully utilize Guardey's platform and gain the most value from its features, leading to higher user engagement and retention.

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Guardey User Persona

Name:

Mark Stevenson

Age :

42

Gender :

Male

Occupation :

CIO

Industry :

Healthcare

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

Ensure the healthcare organization maintains HIPAA compliance and protects sensitive patient data from cyber threats
Implement a comprehensive cybersecurity strategy that aligns with industry best practices and evolving threat landscape
Foster a culture of cybersecurity awareness among staff to minimize human error and strengthen the organization's overall security posture

Frustrations

Dealing with frequent phishing attempts targeting employees and the potential for data breaches
Managing the complexities of securing a distributed network with multiple devices and endpoints
Keeping up with the rapid pace of cybersecurity threats and ensuring the organization's defenses remain effective

Name:

Sarah Chen

Age :

35

Gender :

Female

Occupation :

IT Manager

Industry :

Education

Education :

Bachelor's Degree, Information Technology

Preferred platforms

GOALS

Protect student and faculty data from cyberattacks and ensure compliance with FERPA regulations
Implement cost-effective cybersecurity solutions that meet the specific needs and budget constraints of the educational institution
Educate students and staff on cybersecurity best practices to create a safer online learning environment

Frustrations

Facing budget limitations and difficulty securing funding for robust cybersecurity measures
Dealing with a mix of tech-savvy and less tech-savvy users, making it challenging to implement one-size-fits-all security solutions
Balancing the need for strong security with the open and accessible nature of educational institutions

Name:

David Miller

Age :

48

Gender :

Male

Occupation :

CEO

Industry :

Marketing Agency

Education :

MBA

Preferred platforms

GOALS

Protect client data and intellectual property from cyberattacks to maintain the agency's reputation and client trust
Implement cybersecurity measures that align with industry standards and client expectations, particularly for handling sensitive marketing data
Empower employees to work securely and confidently from various locations and devices while managing client campaigns

Frustrations

Balancing the need for strong cybersecurity with the agency's fast-paced and creative work environment
Managing the risks associated with employees accessing client data and systems from remote locations
Staying ahead of evolving cyber threats and ensuring the agency's cybersecurity measures remain effective in protecting client interests

Guardey Geographic and Demographic Insights

Geographic Insights: Guardey's top markets are English-speaking countries, with a strong presence in their home market (Netherlands) and neighboring Germany.

Top Countries

United States
35.2%
United Kingdom
20.5%
Netherlands
15.3%
Germany
10%
Canada
9%

Demographic Insights: Guardey's target audience consists mostly of males aged 35-44, reflecting decision-makers in IT and cybersecurity roles.

Age Distribution

Gender Distribution

Guardey Socio-economic Profile

Household and Income Insights: Guardey's target audience primarily falls within the medium-income bracket and typically lives in households of 2-4 people.

Educational and Employment Insights: Guardey's target users are mainly employed full-time, likely in IT or related fields, with a majority holding a University or College degree.

Households Size

Income Distribution

Education Level

Employment Status

Guardey Behavioral Insights

Interest-Based Insights: Guardey's audience is interested in cybersecurity, data privacy, technology news, business management, compliance regulations, leadership development, and industry trends.

Technology and Social Media Usage: Guardey's target users primarily access content on desktop devices and engage heavily on LinkedIn and YouTube.

Interests

CybersecurityData PrivacyTechnology NewsBusiness ManagementCompliance RegulationsLeadership DevelopmentIndustry Trends

Device Breakdown

Social Media Usage

Guardey Top Competitors

Competitor	Estimated market share	Top domains
KnowBe4	45%	Security Awareness Training, Phishing Simulation, Security Culture
Proofpoint	30.5%	Email Security, Data Loss Prevention, Threat Intelligence
Mimecast	24.5%	Email Security, Cyber Resilience, Brand Protection

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