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KnowBe4
SANS Security Awareness
Top Marketing Channels
KnowBe4
- Content Marketing
- Examples: Blogs, Whitepapers, Webinars
- Campaigns: Cybersecurity Awareness Month Resources, Phishing Prevention Guides, Security Culture Planning
- Social Media Marketing
- Examples: LinkedIn, YouTube, Twitter
- Campaigns: Weekly Security Tips, Employee Engagement Challenges, Threat Briefings
- Paid Advertising
- Examples: Google Ads, LinkedIn Ads, Industry Website Banners
- Campaigns: Free Phishing Test Offer, Security Awareness Training Demo, Compliance Solution Ads
Top Sales Channels
- Direct Sales Team
- In-house sales representatives, Account managers, Business development representatives
- Custom Demo Scheduling, Enterprise Solution Consultations, Follow-up for Trial Users
- Partnership Program
- MSPs, IT consultants, VARs
- Channel Partner Recruitment, Joint Marketing Initiatives, Reseller Incentives
- Freemium/Trial Model
- Free Phishing Security Test, Free Security Awareness Training modules, Product Demo Access
- 14-Day Free Trial Promotion, 'Test Your Employees' Phishing Campaign, Educational Content Lead Nurturing
Guardey SWOT Analysis
Strengths
Market leader
Extensive content library
Strong brand recognition.
Weaknesses
Can be perceived as higher cost
Broad solution may lack niche focus
Training volume can be overwhelming.
Opportunities
Expand into new geographic markets
Develop AI-driven adaptive training
Acquire complementary cybersecurity firms.
Threats
Emergence of specialized niche competitors
Rapid evolution of cyber threats
Budget constraints in target organizations.
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