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FELT Education (Felt NYC, Inc.) is a 501(c)(3) nonprofit organization based in New York City. They offer free classes and educational resources to immigrants and refugees to empower them within the community. The organization relies on donations to support its mission.
Company : FELT Education
Industry : NonprofitEducationESL
FELT Education Key Value propositions
FELT Education Latest news
Board of Directors — FELT Education
She is passionate about helping nonprofits build capacity and strengthen infrastructure for a sustainable future. Rebecca holds an M.A. in TESOL from The New ...
Caroline McKinnon on LinkedIn: Headed down to New Orleans at ...
Jun 21, 2022 ... We have taken some major steps this year and ... https://www.feltnyc.org · FELT ... So delighted that this news can now be shared widely!
GuideStar Pro Report
Jul 19, 2023 ... Felt NYC Inc. aka FELT Education. Brooklyn, NY. https://www.feltnyc.org/. MISSION. Through providing access to quality educational ...
Fatima Harvey on LinkedIn: #community #leadership ...
May 4, 2022 ... https://www.feltnyc.org · FELT ... Amazing news!! Felt Education announces a ... This partnership will progress the important work Felt Education ...
FELT Education SWOT Analysis
Strengths
Strong community focusDirect impact on beneficiaries' livesExperienced and dedicated staff
Weaknesses
Limited geographic reachReliance on donations and fundingPotential lack of awareness among target audience
Opportunities
Expand program offerings to meet diverse needsDevelop partnerships with businesses and organizationsLeverage technology for wider reach and accessibility
Threats
Competition from other ESL providersFunding cuts for social programsChanges in immigration policies
Top Marketing Strategies for FELT Education
Content-Specific Call-to-Action Optimization
FELT Education can tailor its calls-to-action to different types of content, whether it's a blog post about the impact of their programs or a video showcasing student success. This ensures that users are directed to the most relevant action based on the content they are consuming.
FELT Education User Persona
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FELT Education Geographic and Demographic Insights
Geographic Insights: FELT Education's top two markets are China (30%) and Mexico (25%), reflecting significant immigrant populations from these countries in New York City.
China
30%
Mexico
25%
Dominican Republic
15%
India
10%
Bangladesh
5%
Demographic Insights: FELT Education primarily targets females (55%) aged 25-34 (35%), aligning with demographics seeking language skills for employment and integration.
FELT Education Socio-economic Profile
Household and Income Insights: The target audience often falls within low to medium income brackets (90%) with an average household size of 3-4 people, highlighting the need for affordable services.
Educational and Employment Insights: 70% of users have completed compulsory education, and 35% are employed full-time, indicating a desire to improve job prospects and language skills.
FELT Education Behavioral Insights
Interest-Based Insights: Target users show interest in ESL resources, immigration news, job searches, and community support, reflecting their need for integration and economic empowerment.
Technology and Social Media Usage: Users favor Facebook, Instagram, and YouTube, primarily accessing content on Android and iOS devices, suggesting a mobile-first approach for outreach.
FELT Education Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Riverside Language Program | 40% | ESL, Adult Education, Workforce Development |
YMCA of Greater New York | 30% | Community Services, ESL, Immigrant Support |
International Rescue Committee - New York City | 15% | Refugee Resettlement, ESL, Job Placement |