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FeLT NYC, Inc. Target Audience
User Segments
Age: 28
Gender: Female
Occupation: Manufacturing Worker
Education: High School
Age: 32
Gender: Male
Occupation: Restaurant Server
Education: Associate Degree
Age: 24
Gender: Female
Occupation: Unemployed
Education: High School
Maria Rodriguez
Goals
- Improve English proficiency to better understand safety instructions and communicate with supervisors
- Obtain a full-time position to increase stable income and support her family
- Integrate more deeply into the community by participating in local events and making new friends.
Pain Points
- Difficulty understanding complex instructions and technical terms at work due to language barrier
- Limited opportunities for career advancement without strong English skills
- Feeling isolated from the wider community due to cultural and language differences.
FeLT NYC, Inc. Geographic Distribution
FeLT NYC primarily serves the United States, specifically New York City, with a small percentage of users potentially originating from Spanish-speaking countries like Mexico and the Dominican Republic.
Top Countries
United States
Mexico
Dominican Republic
Ecuador
China
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most users are in 3-6 person households (70%) and are primarily low-income (60%), highlighting the organization's focus on underserved populations.
Employment Status
Income Distribution
Education Level
FeLT NYC, Inc. Behavior Analysis
Behavior Profile
Device Breakdown
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