Top Marketing Strategies for Catholic Charities of the Diocese of Albany

Catholic Charities of the Diocese of Albany User Persona

Name:

Maria Garcia

Age :

32

Gender :

Female

Occupation :

Single Mother

Industry :

Retail

Education :

High School Diploma

Preferred platforms

GOALS

• Secure stable and affordable housing for herself and her two young children, ideally in a safe neighborhood with access to good schools
• Find a better paying job with more reliable hours so she can provide for her family's needs and no longer rely on government assistance
• Enroll her children in after-school programs that will help them succeed academically and socially

Frustrations

• Navigating the complex and often overwhelming process of applying for government assistance programs
• Feeling judged or stigmatized for needing help
• Struggling to make ends meet on a low wage and provide basic necessities for her children

Name:

John Smith

Age :

55

Gender :

Male

Occupation :

Unemployed Construction Worker

Industry :

Construction

Education :

Some College

Preferred platforms

GOALS

• Find a new job in construction or a related field that matches his skills and experience
• Get help with updating his resume and job searching skills to be more competitive in the current job market
• Maintain his sobriety and continue attending support group meetings

Frustrations

• Facing age discrimination in his job search
• Feeling like his skills are outdated and not in demand
• Dealing with the emotional and financial stress of unemployment

Name:

Sarah Jones

Age :

22

Gender :

Female

Occupation :

College Student

Industry :

Student

Education :

Some College, Pursuing Bachelor's Degree in Social Work

Preferred platforms

GOALS

• Find affordable mental health services to help her manage anxiety and depression
• Secure a part-time job that fits with her class schedule so she can cover living expenses
• Gain practical experience in the social work field through volunteer opportunities or internships

Frustrations

• Long wait times for affordable mental health services
• Balancing the demands of school, work, and personal life
• Feeling overwhelmed by the pressure to succeed in college and find a fulfilling career path

Catholic Charities of the Diocese of Albany Geographic and Demographic Insights

Geographic Insights: The target market is primarily concentrated in the United States, given the organization's local focus within 14 counties in the Albany Diocese.

Demographic Insights: The target demographics are diverse across age groups, with a slightly higher representation of women. This suggests services cater to various life stages and genders.

Catholic Charities of the Diocese of Albany Socio-economic Profile

Household and Income Insights: The target audience primarily consists of households with 2-4 members, indicating a focus on families and individuals. The majority fall within the low-income bracket, aligning with their mission to serve the economically disadvantaged.

Educational and Employment Insights: A significant portion of the target users have completed compulsory or high school education. The employment status distribution highlights the vulnerability of users, with a focus on unemployed, part-time workers, and those needing support.

Catholic Charities of the Diocese of Albany Behavioral Insights

Interest-Based Insights: Target users are interested in practical support like affordable housing, food assistance, job training, healthcare access and childcare, reflecting their immediate needs and desire for self-sufficiency.

Technology and Social Media Usage: The audience uses a mix of social media, with higher engagement on Facebook and YouTube. Device usage is balanced between desktop and mobile, suggesting accessibility needs to cater to both.

Catholic Charities of the Diocese of Albany Top Competitors