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The Salvation Army Empire State Division
United Way of the Greater Capital Region
American Red Cross Eastern New York Region
The Salvation Army Empire State Division
Global recognition
Strong brand identity
Wide range of social services including disaster relief
Perception of religious affiliation may deter some donors
Centralized decision-making can be slow
Broad service offerings can dilute focus
Expand digital fundraising reach
Develop targeted programs for specific demographics
Increase corporate sponsorships
Competition from other large non-profits
Economic downturn affecting donations
Negative public perception from past controversies
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