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The Salvation Army Empire State Division

United Way of the Greater Capital Region

American Red Cross Eastern New York Region

Top Marketing Channels

The Salvation Army Empire State Division

  • Social Media Marketing
  • Examples: Facebook, Instagram, Twitter
  • Campaigns: Red Kettle Campaign, #RescueChristmas, Angel Tree Program
  • Email Marketing
  • Examples: Donor newsletters, Volunteer opportunity updates, Impact reports
  • Campaigns: Year-End Giving Appeal, Monthly Impact Newsletter, Volunteer Spotlight Series
  • Content Marketing
  • Examples: Website articles, Blog posts, Success stories
  • Campaigns: Stories of Hope, Addressing Homelessness, Youth Programs Impact

Top Sales Channels

  • Direct Mail Appeals
  • Donation envelopes, Annual appeal letters, Program specific brochures
  • Annual Fund Drive, Spring Appeal, Disaster Relief Fund
  • Online Donations
  • Website donation forms, Mobile giving apps, Peer-to-peer fundraising platforms
  • Online Giving Day, Monthly Giving Program, Create Your Own Fundraiser
  • Corporate Partnerships
  • Sponsorships, Matching gift programs, Employee giving campaigns
  • Community Impact Partner Program, Holiday Corporate Giving, Cause Marketing Collaborations

Catholic Charities of the Diocese of Albany SWOT Analysis

Strengths

Global recognition

Strong brand identity

Wide range of social services including disaster relief

Weaknesses

Perception of religious affiliation may deter some donors

Centralized decision-making can be slow

Broad service offerings can dilute focus

Opportunities

Expand digital fundraising reach

Develop targeted programs for specific demographics

Increase corporate sponsorships

Threats

Competition from other large non-profits

Economic downturn affecting donations

Negative public perception from past controversies

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