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Exercise.com Target Audience

User Segments

Age: 32

Gender: Female

Occupation: Online Fitness Coach

Education: Bachelor's Degree, Kinesiology

Age: 45

Gender: Male

Occupation: Boutique Studio Owner (Solo)

Education: Master's Degree, Business Administration

Age: 29

Gender: Female

Occupation: Fitness Influencer & Digital Product Creator

Education: Bachelor's Degree, Marketing

Sarah Chen

Sarah Chen

Age: 32
Gender: Female
Occupation: Online Fitness Coach
Education: Bachelor's Degree, Kinesiology
Industry: Fitness Coaching
Channels: InstagramYouTubeFacebook

Goals

  • Expand client base globally through online programs
  • Automate client onboarding and payment collection processes
  • Build a strong, engaged online community around her brand.

Pain Points

  • Managing multiple tools for scheduling, payments, and content delivery
  • Difficulty in tracking client progress and engagement efficiently
  • Time spent on administrative tasks instead of coaching.

Exercise.com Geographic Distribution

Primarily serving the North American market, especially the US and Canada, with significant presence in the UK, Australia, and Germany, indicating global reach.

Top Countries

United States flag

United States

60.5%
Canada flag

Canada

10.2%
United Kingdom flag

United Kingdom

8.8%
Australia flag

Australia

6.1%
Germany flag

Germany

3.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users typically reside in 3-4 person households, primarily falling into high and medium income brackets, indicating established businesses.

Employment Status

Income Distribution

Education Level

Exercise.com Behavior Analysis

Behavior Profile

Scheduling
Payment Processing
Client Management
Workout Delivery
Business Analytics
Digital Products
Membership Management
CRM
Marketing Automation
Online Training
Social Media Engagement
Technology Adoption
Professional Networking
Information Seeking
Community Building
Personalization
Efficiency Seeking
Growth-Oriented
Data-Driven Decision Making
Problem Solving

Device Breakdown

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