Every Man Jack : Market and Competitor Analysis

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evergreenhomeloans.com

www.everypoint.io/

Every Man Jack is a men's grooming company that offers a variety of hair, body, skin, and beard care products, emphasizing natural ingredients, eco-friendly practices, and affordability. They strongly focus on building a community through subscriptions, rewards programs, and partnerships, appealing to a value-conscious consumer. The brand also leverages popular culture through collaborations like the Marvel Collector's Edition, broadening its appeal.

Company : Every Man Jack

Industry : Men's GroomingPersonal CareSustainable Products

Major Markets

United States

Canada

United Kingdom

Key Competitors

Dollar Shave Club

Harry's

Beardbrand

Every Man Jack Key Value propositions

Natural Ingredients

Eco-Friendly

Affordability

Product Variety

Every Man Jack Latest news

Every Man Jack - Men's Personal Care & Grooming Products

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Every Man Jack | LinkedIn

Website: http://www.everymanjack.com. External link for Every Man Jack ; Industry: Manufacturing ; Company size: 51-200 employees ; Headquarters: Mill Valley, ...

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Every Man Jack

Available in in body wash, shampoo, and deodorant exclusively on @amazon & Everymanjack.com. No photo description available.

Every Man Jack SWOT Analysis

Strengths

Focus on natural and sustainable ingredientsAffordable pricing compared to competitorsWide range of product offerings

Weaknesses

Limited brand awareness compared to established playersPotential price sensitivity among consumersDependence on online sales and retail partnerships

Opportunities

Expand into international markets with growing male grooming sectorsDevelop new product lines catering to specific needs (e.g., sensitive skin)Collaborate with influencers and leverage social media for targeted marketing

Threats

Increased competition from both established brands and new entrantsFluctuating costs of raw materials and packagingChanging consumer preferences and trends in the male grooming market

Top Marketing Strategies for Every Man Jack

Content Marketing with a Focus on Sustainability and Community

This strategy will create engaging content about Every Man Jack's commitment to natural ingredients and eco-friendly practices. It will also leverage storytelling to highlight the brand's community focus, fostering customer loyalty and advocacy.

Leverage Influencer Marketing with Eco-Conscious and Popular Culture Influencers

Partnering with influencers who align with Every Man Jack's values, such as eco-conscious lifestyle bloggers and pop-culture enthusiasts, can introduce the brand to a wider audience and drive organic reach.

Develop a Personalized Subscription Program with Tiered Benefits

Offer a flexible subscription program with tiered benefits, like early access to new products, exclusive discounts, and curated product bundles. This will drive repeat purchases and build customer loyalty.

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Every Man Jack User Persona

Name:

John Miller

Age :

32

Gender :

Male

Occupation :

Marketing Manager

Industry :

Tech

Education :

MBA, Marketing

Preferred platforms

GOALS

Maintain a well-groomed and professional appearance for work, using high-quality, natural products that align with his personal brand image
Find efficient and effective grooming routines that fit into his busy schedule without compromising on quality
Discover and try new grooming products and trends that enhance his personal style and confidence

Frustrations

Dealing with skin irritation from using grooming products with harsh chemicals
Finding it time-consuming to research and purchase individual grooming products from different brands
Struggling to find grooming products that are both effective and environmentally friendly

Name:

David Wilson

Age :

25

Gender :

Male

Occupation :

Software Engineer

Industry :

Tech

Education :

B.S., Computer Science

Preferred platforms

GOALS

Achieve a stylish and effortless look without spending a fortune on grooming products
Explore and experiment with different beard styles and grooming techniques
Support brands that are transparent about their ingredients and sustainable practices

Frustrations

Feeling overwhelmed by the vast number of grooming products and brands available in the market
Finding it difficult to replicate professional-looking beard styles at home
Experiencing breakouts or irritation from using grooming products that are not suited for his sensitive skin

Name:

Mark Thompson

Age :

40

Gender :

Male

Occupation :

Architect

Industry :

Architecture

Education :

Master of Architecture

Preferred platforms

GOALS

Maintain a youthful and healthy appearance as he ages, using natural and effective skincare products
Simplify his grooming routine with high-quality, multi-purpose products
Support brands that are socially responsible and give back to the community

Frustrations

Noticing fine lines, wrinkles, and dryness appearing on his skin
Feeling time-pressed and looking for ways to streamline his daily routine
Wanting to reduce his environmental impact by choosing eco-friendly and sustainable grooming products

Every Man Jack Geographic and Demographic Insights

Geographic Insights: Every Man Jack's primary market is the US, followed by Canada. The brand is expanding internationally, targeting English-speaking and environmentally conscious markets.

Top Countries

United States
60%
Canada
15%
United Kingdom
10%
Australia
7.5%
Germany
7.5%

Demographic Insights: Every Man Jack's target audience is predominantly male, aged 25-44, reflecting the brand's focus on men's grooming needs and preferences.

Age Distribution

Gender Distribution

Every Man Jack Socio-economic Profile

Household and Income Insights: Every Man Jack targets middle-income earners with average household sizes, suggesting value-conscious consumers seeking quality at accessible prices.

Educational and Employment Insights: Every Man Jack's audience is largely employed full-time with university or college degrees, suggesting a focus on informed consumers with disposable income.

Households Size

Income Distribution

Education Level

Employment Status

Every Man Jack Behavioral Insights

Interest-Based Insights: Every Man Jack's target audience enjoys diverse interests, including sports, tech, outdoor activities, fitness, DIY, travel, and music.

Technology and Social Media Usage: The target audience is tech-savvy, using a mix of desktop and mobile devices, with high engagement on YouTube, Instagram, and Reddit.

Interests

SportsTechnologyOutdoorsFitnessDIY ProjectsTravelMusic

Device Breakdown

Social Media Usage

Every Man Jack Top Competitors

Competitor	Estimated market share	Top domains
Dollar Shave Club	40%	Subscription-based grooming, Affordable razors and blades, Expanding into personal care products
Harry's	30%
Beardbrand	15%

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www.everypoint.io/

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