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Key Competitors
Harry's
Duke Cannon Supply Co.
Harry's
Strong brand recognition for shaving
Affordable subscription model
User-friendly online experience.
Perceived as primarily a shaving brand
Limited range in other grooming categories
Intense competition in the DTC razor market.
Expand deeper into skincare and body care
Target new international markets
Develop more personalized product recommendations.
New DTC grooming startups
Aggressive pricing by competitors
Shifting consumer preferences away from traditional shaving.
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