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Every Man Jack Target Audience

User Segments

Age: 20

Gender: Male

Occupation: University Student & Part-Time Retail Associate

Education: Associate Degree, General Studies

Age: 23

Gender: Male

Occupation: Student & Content Creator

Education: Bachelor's Degree, Media Studies

Age: 19

Gender: Male

Occupation: University Student

Education: High School Diploma

The Gaming Grind

The Gaming Grind

Age: 20
Gender: Male
Occupation: University Student & Part-Time Retail Associate
Education: Associate Degree, General Studies
Industry: Student Life, Retail
Channels: YouTubeTikTokReddit

Goals

  • Balance academic responsibilities with part-time work to afford essentials and entertainment
  • Maintain a strong social life with friends, especially through shared gaming experiences
  • Stay updated on the latest gaming trends, pop culture news, and community discussions.

Pain Points

  • Limited disposable income for desired products and experiences
  • Juggling schoolwork, a job, and personal interests leading to time constraints
  • Finding grooming products that are effective, affordable, and align with their values.

Every Man Jack Geographic Distribution

Primarily focused on the North American market, with growing presence in key English-speaking and European countries, leveraging e-commerce for reach.

Top Countries

United States flag

United States

75%
Canada flag

Canada

10%
United Kingdom flag

United Kingdom

5%
Australia flag

Australia

3%
Germany flag

Germany

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are often in 1-2 person households, with a strong focus on medium to high-income individuals who prioritize quality.

Employment Status

Income Distribution

Education Level

Every Man Jack Behavior Analysis

Behavior Profile

Health-Conscious
Environmentally Aware
Ethical Shopper
Appearance-Focused
Convenience-Seeker
Pop Culture Enthusiast
Digitally Native
Online Shopping
Subscription User
Loyalty Programs
Tracking Orders
Social Media User
YouTube Viewer
Instagram User
TikTok User
Natural Ingredients Preference
Grooming Enthusiast
Product Customization
Novelty Seeking
Community Value

Device Breakdown

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