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Exercise.com provides software solutions for businesses in the fitness industry. They offer a comprehensive platform that includes features such as scheduling, payments, workout tracking, online training, and marketing tools. Their goal is to help fitness professionals manage and grow their businesses.
Company : Exercise.com
Industry : FitnessSoftwareBusiness Management
Exercise.com Key Value propositions
Exercise.com Latest news
Exercise.com: Fitness Business Software to Grow Revenue
We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform. Brandon Stroupe. Founder and ...
Exercise is Medicine: Home
The vision of Exercise is Medicine® (EIM), a global health initiative managed by the American College of Sports Medicine (ACSM), is to make physical activity ...
This Is Why People Don't Exercise | Exercise.com
Aug 25, 2020 ... Those who have added exercise into their routine may wonder, with all the benefits exercise offers, why do people not exercise?
Exercise.com | LinkedIn
Jun 12, 2010 ... Exercise.com is a fitness business software platform that includes everything you need to manage your fitness studio, gym, personal training business, or ...
Exercise.com SWOT Analysis
Strengths
Comprehensive fitness business platformStrong online presence and brand recognitionPositive customer reviews and testimonials
Weaknesses
Potential price sensitivity in the marketReliance on the fitness industry's growthCompetition from established players
Opportunities
Expansion into new geographical marketsDevelopment of niche features for specific fitness disciplinesPartnerships with fitness equipment manufacturers
Threats
Emergence of disruptive technologiesEconomic downturn impacting fitness spendingChanging consumer preferences in fitness
Top Marketing Strategies for Exercise.com
Exercise.com User Persona
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Exercise.com Geographic and Demographic Insights
Geographic Insights: Exercise.com's primary market is the US, followed by Canada and the UK. Other significant markets include Australia and Germany.
United States
60%
Canada
15%
United Kingdom
10%
Australia
7.5%
Germany
7.5%
Demographic Insights: Exercise.com's target audience is primarily females aged 25-34, reflecting the demographics of fitness enthusiasts and professionals.
Exercise.com Socio-economic Profile
Household and Income Insights: The target users are mainly from middle-income households with an average size of 2-4 members, indicating a financially stable customer base.
Educational and Employment Insights: Majority of users are employed full-time or are business owners with university or college-level education, suggesting a tech-savvy and career-oriented user base.
Exercise.com Behavioral Insights
Interest-Based Insights: Users show strong interest in health, fitness technology, business management, and digital marketing, aligning with their professional needs and aspirations.
Technology and Social Media Usage: Users prefer mobile devices and engage heavily on visual platforms like Instagram and YouTube, indicating a preference for online content consumption.
Exercise.com Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Mindbody | 45% | Fitness, Software, Wellness |
Zen Planner | 30% | Gym Management, Software, Martial Arts |
Glofox | 25% | Fitness, Studio Management, Software |