Exercise.com Competitor Insights

Major Markets

United States

Canada

United Kingdom

Key Competitors

Mindbody

Zen Planner

Wodify

Top Marketing Channels

Mindbody

Content Marketing
Examples: Blog posts on fitness business tips, downloadable guides for studio owners, success stories and case studies
Campaigns: Grow Your Studio Series, Mindbody University Insights, Client Spotlight Program

Social Media Marketing
Examples: Facebook ads targeting studio owners, Instagram posts showcasing new features, LinkedIn thought leadership articles
Campaigns: Mindbody for Business Owners, Feature Friday, Wellness Industry Trends

Email Marketing
Examples: Newsletter for new feature announcements, targeted emails for specific fitness verticals, promotional emails for limited-time offers
Campaigns: Mindbody Product Updates, Partner Promotions, Spring Into Success Campaign

Direct Sales Team
Scheduled software demos, personalized sales consultations, follow-up calls with trial users
Mindbody Demo Days, Consultative Sales Outreach, Free Trial Conversion Program

Partnership Programs
Integrations with fitness equipment providers, collaborations with marketing agencies, referral programs with consultants
Mindbody Partner Ecosystem, Certified Consultant Network, Affiliate Referral Program

Online Sales / Self-Service
Website sign-up for free trials, pricing page with direct purchase options, in-app upgrade prompts
Mindbody Free Trial Offer, Get Started Today, Upgrade Your Plan

Established brand recognition

extensive feature set covering broad wellness spectrum

large existing customer base.

Perceived as expensive

complex user interface for some users

may have legacy system limitations.

Expand into new wellness sectors (e.g.

mental health apps)

develop more AI-driven analytics

strategic acquisitions of niche software.

Intense competition from specialized software

evolving data privacy regulations

high churn rate if customer support is lacking.