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Business and Product Insights

Product Portfolio

Desthil Wild Sour Dragonfruit Mango 16oz

Blind Corner Ragnar RD 16oz

Oz Pips Meadery

Crafted 1979 Key Value Propositions

Crafted 1979 offers expertly crafted, unique, and often bespoke items through a convenient online platform. Its core appeal lies in delivering high-quality, artisanal products that provide lasting value and distinctive style, appealing to those who seek premium and authentic goods.

Quality Craftsmanship
Unique Products
Online Accessibility
Heritage/Brand Identity

Crafted 1979 Brand Positioning

Crafted 1979 positions itself as an online purveyor of high-quality, unique, and artisanal goods, appealing to discerning consumers who value craftsmanship, heritage, and a premium experience over mass-produced items.

Top Competitors

1

Etsy

2

The Citizenry

3

Made.com

Customer Sentiments

Customer sentiment appears positive, as the business targets an audience valuing quality and uniqueness, aligning with its core offerings. The detailed personas indicate a strong appreciation for the brand's potential to meet desires for well-crafted and distinctive products.

Actionable Insights

Develop marketing campaigns that visually showcase product quality and highlight the unique story behind the '1979' aspect, leveraging Instagram and YouTube.

Products and Features

Desthil Wild Sour Dragonfruit Mango 16oz - Product Description

This product is a 16oz can of Desthil Wild Sour beer, featuring a unique flavor profile of dragonfruit and mango. As a 'Wild Sour,' it implies a naturally occurring souring process, likely through wild yeasts or bacteria, contributing to its distinct tartness. The inclusion of fruit flavors suggests a refreshing and possibly tropical taste experience. It is sold by Crafted 1979 Online, indicating a focus on craft beverages and potentially a curated selection of unique or specialty items.

Pros

  • The unique combination of dragonfruit and mango offers a distinctive and appealing flavor profile for adventurous beer drinkers
  • Its 'Wild Sour' nature suggests a complex and authentic brewing process, appealing to craft beer enthusiasts
  • The 16oz can size provides a generous serving, making it suitable for enjoyment over time or for sharing.

Cons

  • The 'sour' aspect may not appeal to all beer drinkers, potentially limiting its market reach to a niche audience
  • The specific fruit flavors, dragonfruit and mango, might be too strong or unconventional for consumers who prefer more traditional beer tastes
  • As a craft beer, it might be priced higher than mainstream alternatives, impacting its accessibility for budget-conscious buyers.

Alternatives

  • Consumers seeking similar sour beers might consider other craft breweries known for their fruited sours, such as those from New Belgium or Boulevard Brewing
  • For those who enjoy fruit-flavored alcoholic beverages but prefer less sourness, hard seltzers or fruited ciders could be viable options
  • Traditional IPAs or lagers offer a different flavor experience for consumers who prefer classic beer styles.

Company Updates

Latest Events at Crafted 1979

Instagram | Crafted 1979 Online

Tap an image to shop or see details. We had a blast yesterday hanging with the @hopbutcher crew. Big thank you to. Wishing a very Happy Birthday to one of ...

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7 New Whiskeys You Should Know About (2024) | Alcohol Professor

Nov 18, 2024 ... The Honey Rye Cask was created by taking rye whiskey (95% rye, 5% malted barley) made at Bardstown Bourbon Co. that aged at least 3 years and ...

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Crafted 1979 Stonewashed from Gnosis Brewing welcome to Illinois ...

Jul 10, 2024 ... He established the business in 1861 by Peter Schoenhofen. This was before the Bohemians moved in and named the neighborhood Pilsen. The brewery ...

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New beer is here!!! @drekkerbrewing @phasethreebrew ...

Feb 5, 2025 ... We've got a big month of July ahead. Here's what's happening here at Crafted 1979!!!

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