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Major Markets
United States
United Kingdom
CanadaKey Competitors
Select a competitor
Etsy
The Citizenry
Top Marketing Channels
Etsy
- Social Media Marketing
- Examples: Instagram, Facebook, Pinterest
- Campaigns: Etsy's Holiday Gift Guide, Support Small Businesses, Handmade Heroes
- Content Marketing/Blogging
- Examples: Etsy Journal, Seller Handbook, Buyer Guides
- Campaigns: Meet the Makers Series, Trend Reports, How to Sell on Etsy
- Email Marketing
- Examples: Weekly curated picks, Promotional offers, Abandoned cart reminders
- Campaigns: Etsy Editor's Picks, New Arrivals You'll Love, Flash Sale Notifications
Top Sales Channels
- E-commerce Marketplace
- Etsy.com, Etsy mobile app, Direct shop links
- Free Shipping Promotion, Star Seller Program, Etsy Payments
- Affiliate Marketing
- Influencer collaborations, Blogger partnerships, Coupon sites
- Etsy Affiliate Program, Creator Spotlight, Discount Code Promotions
- Google Shopping Ads
- Product listing ads on Google Search, Google Images, YouTube
- Seasonal Product Ads, Top Selling Item Promos, Category Specific Campaigns
Crafted 1979 SWOT Analysis
Strengths
Vast network of global sellers and buyers
Strong brand recognition in handmade/vintage
Diverse product categories.
Weaknesses
High competition among sellers
Commission fees for sellers
Quality control varies widely.
Opportunities
Expand into new niche markets
Enhance seller tools and support
Foster community engagement.
Threats
Emergence of specialized craft platforms
Counterfeit goods concerns
Changes in consumer buying habits.
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