Top Marketing Strategies for CBS News

CBS News User Persona

Name:

John Miller

Age :

35

Gender :

Male

Occupation :

Marketing Manager

Industry :

Technology

Education :

MBA, Marketing

Preferred platforms

GOALS

• Stay updated on industry news and trends to inform marketing strategies and campaigns
• Find insightful analysis of business and technology developments to share with his team and network
• Discover new tools and technologies that could benefit his company and enhance their marketing efforts

Frustrations

• Being bombarded with irrelevant or unreliable news sources
• Struggling to find time to sift through lengthy articles and reports
• Missing crucial updates due to information overload

Name:

Emily Carter

Age :

24

Gender :

Female

Occupation :

Graduate Student

Industry :

Education

Education :

Master's, Journalism

Preferred platforms

GOALS

• Access credible and diverse perspectives on current events for her studies
• Stay informed about social and political issues that align with her values
• Find compelling stories and examples to use in her writing assignments and projects

Frustrations

• Encountering paywalls and limited access to quality journalism
• Feeling overwhelmed by the negativity and bias present in some news sources
• Finding it difficult to verify the accuracy of information shared on social media

Name:

David Lee

Age :

52

Gender :

Male

Occupation :

Financial Advisor

Industry :

Finance

Education :

Bachelor's, Finance

Preferred platforms

GOALS

• Track market trends and economic indicators to advise clients effectively
• Understand the impact of global events on financial markets
• Stay informed about policy changes and regulations that could affect investments

Frustrations

• Wasting time on irrelevant financial news and analysis
• Missing crucial market updates due to information overload
• Feeling uncertain about the credibility of some financial news sources

CBS News Geographic and Demographic Insights

Geographic Insights: CBS News likely sees the majority of its user base from the United States, followed by Canada and the United Kingdom. The platform's focus on U.S. news suggests a strong domestic presence.

Demographic Insights: CBS News attracts a slightly higher percentage of female users. While the platform appeals to a wide age range, it sees more engagement from the 25-44 age bracket.

CBS News Socio-economic Profile

Household and Income Insights: CBS News users typically come from households of 2-4 people and represent a mix of income levels, with a slight skew towards medium income earners.

Educational and Employment Insights: The majority of CBS News users are employed full-time and have some level of college or university education, indicating an engaged and informed audience.

CBS News Behavioral Insights

Interest-Based Insights: CBS News users are interested in a variety of topics including technology, business, politics, travel, health and wellness, finance, and entertainment.

Technology and Social Media Usage: Users primarily access CBS News from YouTube, with significant engagement on Facebook, Instagram and Twitter. Device usage is split between desktop, Android, and iOS.

CBS News Top Competitors