Find stats on top websites
Major Markets
United States
Canada
United KingdomKey Competitors
CBS News Top Products
Brand Positioning
CBS News positions itself as a comprehensive, timely, and reliable digital news platform offering diverse content from politics to local affairs, with a strong emphasis on real-time updates and in-depth analysis for a broad U.S. audience.
Customer Sentiments
Customer sentiment appears generally positive, as users seek reliable, timely, and diverse news, including specialized topics and local coverage. However, frustrations exist regarding information overload, potential bias, and ad disruptions, suggesting a need for more streamlined and objective content delivery.
CBS News Key Value Propositions
CBS News offers timely, reliable, and diverse news coverage, from global politics to hyper-local events, providing in-depth analysis and real-time updates across multiple platforms. Its commitment to comprehensive reporting and specialized content like MoneyWatch and HealthWatch caters to a wide array of audience interests.
CBS News SWOT Analysis
Strengths
Strong brand recognition and journalistic resources.
Extensive local news coverage and digital presence.
Diverse content categories and real-time updates.
Weaknesses
Reliance on advertising for monetization model.
Potential competition from niche news sources.
Possible perceived bias by some audiences.
Opportunities
Expand premium content offerings via Paramount+.
Leverage AI for personalized news delivery.
Grow global audience for specialized content.
Threats
Increased competition from digital-first news outlets.
Declining trust in traditional media.
Ad-blocking technologies impact revenue.
Market Growth Stage
Pace of Market Growth
CBS News Target Audience
Geographic Insights
CBS News primarily targets the United States with extensive local coverage, followed by smaller shares in Canada, UK, Australia, and Germany.
Top Countries
United States
92.5% market share
Canada
2% market share
United Kingdom
1.5% market share
Australia
1% market share
Germany
0.5% market share
CBS News Audience Segments
The Engaged Citizen
35-65+ years
Male • Female
New York • Los Angeles • Chicago • Major US Metropolitan Areas
The Local Enthusiast
18-45 years
Male • Female
Any US City • Suburban US
The Forward Thinker
25-55 years
Male • Female
Major US Cities • Innovation Hubs
The Wellness Seeker
40-65+ years
Male • Female
Any US State • Rural US
The Casual Consumer
18-30 years
Male • Female
Urban US Areas • University Towns
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor CBS News
Personalized Content Strategy for New Visitors
Tailor the CBS News website experience based on a new visitor's inferred interests or location. This will increase engagement and provide a more relevant introduction to the breadth of content available.
Learn moreTopic-Specific Newsletter Segmentation
Segment CBS News' newsletter audience based on their expressed interests (e.g., Politics, HealthWatch, MoneyWatch). This allows for more targeted and relevant news delivery, boosting open rates and driving more traffic to the website.
Learn moreOptimize Page Load Speed
Improving page load speed will provide a better user experience, especially on mobile devices. This also enhances SEO rankings, ensuring that CBS News content appears higher in search results, driving more organic traffic.
Learn moreTransform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
