Top Marketing Strategies for Crafted 1979

Crafted 1979 User Persona

Name:

Emily Carter

Age :

32

Gender :

Female

Occupation :

Interior Designer

Industry :

Design

Education :

Bachelor's Degree, Fine Arts

Preferred platforms

GOALS

• Finding unique and stylish furniture pieces to enhance her clients' spaces and reflect their individual personalities
• Sourcing sustainable and ethically-made home decor items to align with her values and those of her clients
• Discovering new artists and makers to collaborate with on custom projects that bring a unique touch to her designs

Frustrations

• Sourcing high-quality, handcrafted items within a reasonable budget can be time-consuming
• Ensuring the ethical sourcing and sustainability practices of suppliers can be challenging
• Balancing client preferences with her own design aesthetic while incorporating unique, handcrafted pieces can be tricky

Name:

Mark Williams

Age :

45

Gender :

Male

Occupation :

Marketing Manager

Industry :

Technology

Education :

Master's Degree, Business Administration

Preferred platforms

GOALS

• Finding a thoughtful and personalized gift for his wife who appreciates handcrafted and vintage items
• Supporting small businesses and artisans who create high-quality, unique products
• Discovering new and interesting items that spark conversation and add personality to his home

Frustrations

• Limited free time to browse online stores for the perfect gift
• Uncertainty about the quality and authenticity of handcrafted items purchased online
• Difficulty finding unique and personalized gifts that go beyond mass-produced options

Name:

Sophia Lee

Age :

28

Gender :

Female

Occupation :

Graphic Designer

Industry :

Creative

Education :

Bachelor's Degree, Graphic Design

Preferred platforms

GOALS

• Seeking inspiration for her own creative projects and to stay updated on current design trends in handcrafted goods
• Finding unique and affordable home decor items to personalize her apartment and express her individual style
• Supporting independent artists and makers who align with her values of creativity and craftsmanship

Frustrations

• Feeling overwhelmed by the vast number of online stores and options for handcrafted goods
• Hesitation to make online purchases without being able to physically see and touch the products
• Budget constraints limiting her ability to purchase all the desired handcrafted items she discovers

Crafted 1979 Geographic and Demographic Insights

Geographic Insights: Crafted 1979's primary market is the United States, followed by Canada and the United Kingdom. Australia and Germany represent emerging markets.

Demographic Insights: Crafted 1979's target audience consists primarily of females aged 25-44. There is also a notable customer base among younger adults and those aged 45-54.

Crafted 1979 Socio-economic Profile

Household and Income Insights: The majority of Crafted 1979's target customers fall within the middle-income bracket and live in households of 2-4 individuals.

Educational and Employment Insights: A large portion of Crafted 1979's customers are employed full-time or are business owners with university or college-level education.

Crafted 1979 Behavioral Insights

Interest-Based Insights: Target customers are interested in home decor, DIY projects, art collecting, vintage fashion, sustainable and local businesses, and travel.

Technology and Social Media Usage: Customers are active on visual platforms like Instagram, YouTube and Pinterest, primarily using desktop and Android devices.

Crafted 1979 Top Competitors