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National Civil Rights Museum Key Value Propositions
The museum's key value proposition lies in offering an unparalleled immersive historical experience at a site of conscience, deeply connecting visitors with the American Civil Rights Movement. It provides vital educational resources and serves as a significant platform for ongoing dialogue on social justice and human rights.
Immersive Historical Exhibitions
Educational Resources
Signature Events
Site of Conscience
National Civil Rights Museum Brand Positioning
The National Civil Rights Museum is positioned as a pivotal historical site and educational institution, offering immersive experiences at the Lorraine Motel to connect the Civil Rights Movement's legacy with contemporary social justice.