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Cascadia Daily News is a local news organization serving Whatcom County, Washington. They offer print and digital subscriptions, providing coverage of local news, sports, events, and community affairs. The business model relies on subscriptions and advertising revenue.
Company : Cascadia Daily News
Industry : NewsMediaJournalism
Cascadia Daily News Key Value propositions
Cascadia Daily News Latest news
Cascadia Daily News | Local news, sports, opinion, lifestyle for NW ...
Cascadia Daily News is a Bellingham based, locally owned news source covering sports, entertainment, opinion and more in Whatcom and Skagit counties and ...
Local | Cascadia Daily News
June 5, 2024 10:35 a.m.. Breaking News · BNSF train derails along Portal Way resulting in road closures. No materials released; road between Valley View and ...
Breaking News | Cascadia Daily News
Breaking News · WWU and pro-Palestine encampment reach agreement · WWU gives pro-Palestine encampment deadline to clear out · Strike ends as WWU reaches deal ...
Breaking News | Cascadia Daily News
Breaking News ; Update: Officials continue search for missing Indigenous woman last seen in Bellingham. Alexis Roubideaux, who may be pregnant, was reported ...
Cascadia Daily News SWOT Analysis
Strengths
Strong local reputationFocus on in-depth journalismVariety of subscription options
Weaknesses
Limited geographic reachDependence on subscription revenueCompetition from free news sources
Opportunities
Expand digital offerings (e.g., podcasts, events)Partner with local businessesEngage younger audiences
Threats
Declining print readershipIncreasing competition in digital newsEconomic downturn impacting subscriptions
Top Marketing Strategies for Cascadia Daily News
Value-Based Pricing Implementation
This strategy involves adjusting the pricing of subscriptions to better reflect the value that Cascadia Daily News provides to its readers. By highlighting the in-depth local journalism and community coverage, the organization can justify a higher price point, potentially attracting more loyal and engaged subscribers.
Personalized User Onboarding
Cascadia Daily News can create a personalized onboarding experience for new subscribers, guiding them through the website and highlighting key features. This would ensure that subscribers quickly understand the value of their subscription and are more likely to actively engage with the content.
Content-Specific Call-to-Action Optimization
By tailoring call-to-actions to specific content, Cascadia Daily News can encourage subscribers to engage with different aspects of the platform. This could involve promoting the print replica of the newspaper for readers who enjoy the traditional format or encouraging engagement with online features for those who prefer a digital experience.
Cascadia Daily News User Persona
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Cascadia Daily News Geographic and Demographic Insights
Geographic Insights: Cascadia Daily News primarily targets users in the United States, specifically Washington state, with a near-exclusive focus on the domestic market.
Top Countries
United States
99.9%
Canada
0.1%
United Kingdom
%
Germany
%
Australia
%
Demographic Insights: Cascadia Daily News sees a slightly higher female readership. The target audience spans various age groups, with a slight inclination towards 35-54 age bracket.
Age Distribution
Gender Distribution
Cascadia Daily News Socio-economic Profile
Household and Income Insights: Cascadia Daily News attracts a diverse readership across income levels, with a concentration in middle-income households of 2-4 people.
Educational and Employment Insights: The majority of users are employed full-time or retired, reflecting an audience seeking local news. They are primarily university/college educated.
Households Size
Income Distribution
Education Level
Employment Status
Cascadia Daily News Behavioral Insights
Interest-Based Insights: Readers are interested in outdoor recreation, local arts and culture, community events, and staying informed about local issues like education and the environment.
Technology and Social Media Usage: Users primarily access content via YouTube, Instagram, and Facebook. While there's a preference for YouTube, they utilize a mix of desktop and mobile devices.
Interests
Device Breakdown
Social Media Usage
Cascadia Daily News Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| The Bellingham Herald | 50% | Local News, Breaking News, Sports |
| Skagit Breaking | 25% | Breaking News, Community News, Local Events |
| Cascadia Weekly | 15% | Arts & Culture, News & Politics, Food & Drink |
